Pepsi products are sold in a whopping 200 countries, and they are available in almost every country throughout the world. Whether it’s their soda or their snacks, Pepsi is a leading brand worldwide. There has been no shortage of superstars who sign up to market Pepsi products.
Since they have branched into the sparkling water industry, Pepsi is now configured to be a successful brand for decades to come.
Countries Where Pepsi Out-Sells Coke
As Americans changed their habits into drinking less soda, Coke and Pepsi both started focusing on sales outside of the United States. China, India, and Mexico are now leading the way in soft drink sales.
During blind taste tests, Pepsi is generally preferred over Coke. However, that doesn’t always translate to sales. Pepsi usually wins the blind taste test because its product has more sugar than Coke.
However, when people drink more than just the sip of a taste and have a bigger bottle, they tend to prefer Coke, which is why Coke sells more than Pepsi.
That said, here’s a list of countries where Pepsi sells more products than Coke:
- Saudi Arabia
- Dominican Republic
- Various Canadian provinces
- Newfoundland and Labrador
- Nova Scotia
- Prince Edward Island
- Northern Ontario
Countries where Pepsi is not sold
It is unlikely Coke and Pepsi will be sold in North Korea until larger world political problems and tensions are resolved.
Cuba did not sell Coke and Pepsi for a long time due to restrictions on what could be traded in and out of the country. However, as trade restrictions have been lifted recently, they now can sell these products, and Pepsi is available throughout Cuba.
Other Drinks besides Cola
They do sell Lipton iced teas and they also own Gatorade. For sports fans who need to replenish electrolytes after a tough work out, Gatorade is a good option.
They’ve sold bottled water, Aquafina, for a long time. Recently, they’ve introduced Sparkling Water, Bubly, to their product line. Bubly is an unsweetened sparkling water that is available in a variety of flavors.
Sparkling water sales have been increasing for years, and Pepsi is poised to capitalize on this industry. Pepsi anticipates Bubly becoming their next $1 billion brands.
They’ve been doing this off and on for decades, and in 2019 they introduced three new sodas, flavored with fruit:These were introduced on a limited basis, as Pepsi was experimenting to see if sales would be successful. This is not the first time Pepsi has introduced fruity sodas.
In the early 2000s, they tried blueberry. In 2005, they also tried a Lime Pepsi. Neither of those was successful.
As a brand, Frito-Lay is valued at nearly $15 billion. Pepsi owns Frito-Lay, which produces over 1,100 different snacks. This means that Pepsi has a large stake in the snack food industry, and will be a force to reckon with for many years.
In addition to chips and Fritos, Pepsi also makes oatmeal, as they own Quaker Oats. Pepsi has used the oatmeal to break into the health industry, and they market it as a healthy eating option.
Pepsi Stock and Leadership
In the past year alone it is up almost 30%. Investors still believe in Pepsi, and that’s because they are not sitting still.
Pepsi continues to rebrand itself as times change. As long as it does that, it will remain a solid stock option.
Pepsi has had only 6 CEOs in its lengthy history. The current CEO, Ramon Laguarta, was appointed in October 2018. It was under Laguarta’s guidance that Pepsi decided to purchase SodaStream.
This movement allowed Pepsi to get into the health food industry, as it was able to market certain products for their nutritional benefits, and move away from marketing and promoting some of the less healthy options.
Facts about Pepsi Sales
Countries who drink the most soda
- Saudi Arabia
- United States of America
Some parts of the world are focusing on consuming healthier drink options like water and sparkling water. Pepsi has begun to gear their marketing efforts towards consumers who are known to drink soda, and they are focusing on increasing their international footprint in countries like Saudi Arabia who are known to love soda.
Pepsi Marketing and Financials
They are selective about which of their products they market to children.
Nutritional information for every product Pepsi makes is available on its website and is not hard to find. They also have an entire section of their website devoted to financial information.
SodaStream Purchased by PepsiCo
You’re essentially making flavored sparkling water. At not much cost to the consumer, you can now drink fizzy, flavorful water without going to the store and buying it.
- Pepsi purchased SodaStream in 2018 for $3.2 billion. This was seen as an acknowledgment that the soda industry is fading, and people are more interested in seltzer water.
- They purchased SodaStream six months after they launched their own sparkling water brand, Bubly, as they recognized that there is a market for being able to make your own sparkling water in your own house, versus having to buy it all the time.
Both SodaStream and Bubly are signs that Pepsi is acknowledging a change in the habits of people, and these investments are going to position Pepsi for future success.
They are transitioning to 100% renewable energy at its U.S. facilities, which will join them with 9 branches overseas that already are run on 100% renewable energy.
Pepsi is committed to sustainability and produces an annual sustainability report, which is available to the public on its website.
Future of Pepsi Sales
Pepsi has a heavy footprint in the food and beverage industries and is well-positioned financially for decades to come.
As the needs of the world have changed, so has Pepsi’s products and marketing strategies, which will allow them to always remain competitive.