Dr Pepper History
The Dr Pepper name is one of the most common soda products in the United States and has a rich history full of interesting marketing and sales choices.
The brand is seen at almost every soda fountain across the nation, but not everyone knows who exactly owns and produces the drink.
By taking a look at where the brand started and what it has grown into today, we can finally figure out the origins of Dr Pepper and find out if it is or isn’t a Pepsi product.
Even with all of its recent additions and new products being launched, the Dr Pepper brand goes back over 100 years and has seen many changes to its brand image since its beginnings.
In 1880, Charles Alderton created the first recipe of Dr Pepper and began to test its appeal.
He gave it to locals to try out and found it to be an instant success with those who tried it. The drink started its life as a common soda, but it quickly gained traction as a drink that had medical benefits.
Just like the Pepsi and Coca-Cola brands that were forming at the time, many people believed soda to have special qualities that make it good for health.
Dr Pepper had early advertisements that claimed the drink provided many digestive benefits and gave people extra energy for everyday tasks.
Ever since its original inception in the early 1900s, Dr Pepper has been growing and developing new products and flavors to expand the company’s overall reach.
Dr Pepper is one of the most synergistic brands of beverages in that they work alongside many other companies to keep expanding and produce their product lines.
DR Pepper Drink Marketing
Dr Pepper has gone through some major changes in its long history and has had to adapt and alter its marketing style to change with the times.
The name Dr Pepper has been around for many years and by setting themselves apart from the competition has helped them instrumentally.
The phrase “Dr Pepper Time” was widely spread throughout America as several times throughout the day when a radio show would air and promote the drink.
Throughout its marketing history, Dr Pepper has been widely featured in multiple movies and television shows that helped to spread the message of the company.
One of the older and more famous “mascots” of the company was the Dr Pepper Girl.
Donna Loren acted as the Dr Pepper Girl throughout the sixties and serves as the public figure who represented the brand through all forms of media.
She would regularly sing and commentate on the brand on television appearances and worked to help set up many marketing events for the company across the country.
Why the name Dr Pepper?
Just as most people have heard of the Dr Pepper name and know of the drink, most people also wonder why exactly the drink is called Dr Pepper.
There are many rumors and myths surrounding the exact origins of the name, but there are a few more solidified beliefs of why the drink was named like it was.
In the days in which the drink was produced, Pepsi and Coca-Cola often marketed their drinks as dietary aids and almost like a health product.
Many believe that the inclusion of the “Dr” in Dr Pepper was put in place to establish the drink as a healthy beverage that had medical backing.
The creator of the drink actually was in acquaintance with two Dr. Pepper’s who could have been the source for the name of the brand.
Each doctor was to have had some impact on the drink’s original creator which led many people to believe that they are the namesake of the soft drink.
However, no matter how many theories are out there, it is still not known to this day the true origins of why the drink has the name that it has.
Association with Coke and Pepsi
Throughout the brand’s history, Dr Pepper has gone through many changes and faced many clashes with other corporations in the industry.
In 1951, Dr Pepper and Coca-Cola stepped into a heated legal battle over a trade agreement that ended in a heavy lawsuit towards Coca-Cola.
Since their clash in the 50s, Dr Pepper and Coke entered into a more positive relationship that that saw the two companies working together to use Coke bottling facilities to help Dr Pepper bottle their products.
Several times throughout recent history Coke and Dr Pepper attempted to merge for financial benefits to both companies, but the federal trade organizations would not allow the merger in fears that the two companies would form a monopoly over the soda industry.
Pepsi was not as economically involved with Dr Pepper as Coke was, but they still played a large part in their distribution.
Up until very recently, Pepsi and Coke were the primary distributors of Dr Pepper and made most of the bottles that Dr Pepper was served in.
It is ties like these that sees Dr Pepper spreading its reach and is why Dr Pepper is often seen alongside Coke or Pepsi at a drink machine.
Here are three interesting facts about Dr. Pepper.
Free Dr Pepper for America
Dr Pepper Capital of the World
One of the more obscure associations with the Dr Pepper name is that Dr Pepper has found a strange correlation between one geographical location and Dr Pepper sales.
Dr Pepper has its Own Museum
Located in the town of Waco Texas, an old bottle manufacturing and bottling facility that was Dr Peppers first own facility is now the home of the Dr Pepper Museum.