Let’s get some background on Pepsi and their list of brands below
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Pepsi’s mission involves using sustainable goods to improve the world. They strive to provide nourishing products and to improve the world by offering a sustainable planet to children and future generations.
By capturing the market of convenient foods and beverages, Pepsi aims to remain a global leader in its industry.
While they will always aim to continue to strengthen their operations in the United States, Pepsi is always trying to expand its global market as well.
Pepsi very proudly tries to make a difference in the world, as they work with partners worldwide to provide relief services to areas that are affected by natural disasters.
The Pepsi brand is proud to be a part of several sponsorships.
Since 2002, Pepsi has partnered with the large industry that is football and has sponsored the National Football League.
They also sponsor several individual players such as Russell Wilson.
NASCAR and Major League Baseball are also sponsored by Pepsi, so you will see Pepsi products for sale at major sporting events all over the United States.
Internationally, Pepsi sponsors the UEFA Champions League and the International Cricket Council, which has helped them increase their footprint and become a worldwide global leader in the food and beverage industries.
Several superstars have teamed up with Pepsi to do ads, including:
Sofia Vergara – in fact, while you may know this actress from her famous role on Modern Family, her ad with Pepsi when she was 17 is what made her famous. Without modeling for Pepsi, the world might not know who Sofia Vergara is.
Pepsi has never had a problem getting starts to perform in their commercials, and they’ve had quite a few memorable Super Bowl ads as well.
Pepsi has always led strong marketing campaigns, which has set them up for financial success.
Here are some facts about Pepsi that you might not know.
It was originally called Brad’s Drink. It was first founded in 1863 by a guy in North Carolina named Caleb Davis Bradhem. He wanted to name the drink after himself, so he originally called it “Brad’s Drink.”
The company almost dissolved completely because of World War I. When sugar spices priced during the war, it was almost impossible to keep the company profitable.
The now-ubiquitous 2-Liter soda bottle was first used by Pepsi. It replaced the older, single-serving glass bottles that were popular with Pepsi’s competitors. Other soda companies followed Pepsi, and now you see 2-Liter bottles everywhere.
In the 100+ years Pepsi has been around, it has only used 11 different logos.
When a company has been around as long as Pepsi has, there are always going to be some obscure facts.
Pepsi also owns over 500 different patents, including on items that were never actually made, and probably never will be.
Pepsi actually now generates more profits from its food products than from its beverage products. From a business perspective, Pepsi has been paying dividends to its stock owners for 43 straight years.
22 different brands within the Pepsi name generate more than $1 billion in sales each and every year.
Overall, Pepsi is valued at over $100 billion. Needless to say, the future for Pepsi is bright, and they show no signs of slowing down.
Pepsi dominates the soft drink industry.
Pepsi also has a huge presence in the snack food industry and owns many different products.
With such a huge worldwide footprint and international superstars advertising for them, Pepsi brands will be a successful company for decades to come, especially since they have figured out how to react to current trends and position themselves in new markets like sparkling water.
I'm Chris Watson, the chap that brings you Soda Pop Craft.
Like many, I'm a HUGE soda drinks fan and have an obsession with making, testing, and trying the myriad of flavors and brands from across the world. As well as brewing my own homemade soda concoctions.
This blog aims to bring you everything soda-related - so whether that’s burning questions, tips, recipes, and even in-depth tutorials for making your own healthy soft drinks at home. Pop a bottle and have a browse…
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