Pepsi has been around since 1893. In the years since then, Pepsi has modified its products and also come out with a host of new sodas and other drinks.
The future is very bright for Pepsi brands, as they have been well-marketed over the years. So what are Pepsi Soda Brands?
Let’s get some background on Pepsi and their list of brands below
About Pepsi
Pepsi’s mission involves using sustainable goods to improve the world. They strive to provide nourishing products and to improve the world by offering a sustainable planet to children and future generations.
By capturing the market of convenient foods and beverages, Pepsi aims to remain a global leader in its industry.
While they will always aim to continue to strengthen their operations in the United States, Pepsi is always trying to expand its global market as well.
Pepsi very proudly tries to make a difference in the world, as they work with partners worldwide to provide relief services to areas that are affected by natural disasters.
Soda Products
They have been producing sodas for over 100 years, and have it down to an exact science.
Mountain Dew
A highly caffeinated beverage, some drink Mountain Dew in the morning to wake-up instead of drinking a cup of coffee.
Mountain Dew also sponsors several events like the Dew Tour, which is a skate and snowboard competition.
Mountain Dew was not an original Pepsi soda, which is why it is marketed by itself.
It was invented in 1940 and has always been a unique soda with its own market.
There have been some successful Mountain Dew marketing campaigns. For example, it was paired with Doritos and marketed towards teenagers and video gamers, which helped boon business.
Over the years, they have come out with additional Mountain Dew options like Diet Mountain Dew and Code Red Mountain Dew.
Some are marketed for a short time and then stopped, and others remain a part of the Mountain Dew brand forever.
Other Beverages
Recognizing that people wanted more non-alcoholic beverage options on the market than just soda, Pepsi has capitalized on this industry. If there’s a drink option out there, chances are Pepsi makes it.
Water
They produce Aquafina, and it is a leader in the bottled water industry.
Pepsi also produces Bubly, which is advertised and supported by Michael Buble, its new product in the sparkling water industry.
Capitalizing on the new trend towards health food and drinking water, Bubly offers consumers a flavored sparkling water option, which is available in many different flavorful options.
Pepsi anticipates this sparkling water to grow into another of its $1 billion industries.
Food by PepsiCo
With tentacles in both the food and beverage industries, Pepsi is well-suited to be a dominant force for years and decades to come.
New Drink – Pepsi Café
Pepsi is releasing a drink that is a combination of coffee and Pepsi, for when you really need an extra jolt of caffeine in the morning.
This product will be available in an original flavor as well as in a vanilla flavor. It will have twice the amount of caffeine as a can of Pepsi, so it will help get you going in the morning.
Some people do opt for soda in the morning instead of coffee.
Perhaps Pepsi has cornered a new market, and this will be a new best-selling product.
Sponsorships
Since 2002, Pepsi has partnered with the large industry that is football and has sponsored the National Football League.
They also sponsor several individual players such as Russell Wilson.
NASCAR and Major League Baseball are also sponsored by Pepsi, so you will see Pepsi products for sale at major sporting events all over the United States.
Internationally, Pepsi sponsors the UEFA Champions League and the International Cricket Council, which has helped them increase their footprint and become a worldwide global leader in the food and beverage industries.
Star Power
- Britney Spears
- Beyoncé
- Janet Jackson
- Madonna
- Michael Jackson
- Sofia Vergara – in fact, while you may know this actress from her famous role on Modern Family, her ad with Pepsi when she was 17 is what made her famous. Without modeling for Pepsi, the world might not know who Sofia Vergara is.
Pepsi has never had a problem getting starts to perform in their commercials, and they’ve had quite a few memorable Super Bowl ads as well.
Pepsi has always led strong marketing campaigns, which has set them up for financial success.
Pepsi’s Top Competitor
Their rivalry dates back so long and is so famous that it was even featured in Billy Joel’s “We Didn’t Start the Fire,” with a line about “Coca-Cola wars.”
Between Coke and Pepsi, the two brands own almost every snack and soda you see at your local supermarket.
The prime difference between the two colas is that Coke has more sodium and Pepsi has more sugar.
Facts about Pepsi
- It was originally called Brad’s Drink. It was first founded in 1863 by a guy in North Carolina named Caleb Davis Bradhem. He wanted to name the drink after himself, so he originally called it “Brad’s Drink.”
- The company almost dissolved completely because of World War I. When sugar spices priced during the war, it was almost impossible to keep the company profitable.
- The now-ubiquitous 2-Liter soda bottle was first used by Pepsi. It replaced the older, single-serving glass bottles that were popular with Pepsi’s competitors. Other soda companies followed Pepsi, and now you see 2-Liter bottles everywhere.
- In the 100+ years Pepsi has been around, it has only used 11 different logos.
When a company has been around as long as Pepsi has, there are always going to be some obscure facts.
Pepsi also owns over 500 different patents, including on items that were never actually made, and probably never will be.
The Future of Pepsi
22 different brands within the Pepsi name generate more than $1 billion in sales each and every year.
Pepsi dominates the soft drink industry.
Pepsi also has a huge presence in the snack food industry and owns many different products.
With such a huge worldwide footprint and international superstars advertising for them, Pepsi brands will be a successful company for decades to come, especially since they have figured out how to react to current trends and position themselves in new markets like sparkling water.