Is Mountain Dew Banned in Europe? [BVO Ingredient]

is mountain dew banned in europe

Most soda aren’t really good for you, lets be honest, but you ever wonder just how true the claims that Mountain Dew is extremely bad for you are?

Well, I’ll help you out a little bit and give you a little bit more background information.  So let’s start with the question at hand..

Is Mountain Dew banned in Europe?

Mountain Dew is a lemon lime soda that has an ingredient in the US recipe that is banned, not only in many countries across Europe, but also in Japan. The soda versions, manufactured by PepsiCo contains the food additive called Brominated Vegetable Oil.

This soda is controversial due this ingredient Bromine, which has been linked to varying health conditions.  However you can find versions of this soda across Europe without this ingredient included.

Keep reading to find out what Bromine can do to a person’s body.

BVO – Brominated Vegetable Oil In Soda

This additive is actually banned in over 100 countries.

BVO Contains Bromine

Brominated Vegetable Oil has a main ingredient called Bromine.

This ingredient can cause irritation in a person’s skin and mucous membranes. These membranes are the linings of your nose, mouth, lungs, and stomach.

This additive is actually banned in over 100 countries.

The additive of BVO as a whole, competes with iodine for receptor sites. It has been seen that high levels of the additive can lead to autoimmune diseases, cancer, and hypothyroidism.

Citrus flavored sodas like Mt. Dew use oil based flavorings which do not mix with water.

BVO is what helps these oils actually dissolve to keep them from separating from the water.

This is a naturally occurring element and can be found in products used for sanitation, agriculture, and fire retardants. (BVO is not a flame retardant itself.)

It can also serve as an alternative for chlorine.

Long term exposure to Bromine has also been found to cause neurologic side effects.

These can include problems with your memory, balance, and an increase in headaches.

In 2016 research was done as a toxicity study of BVO. It was found to be in, not only Mt. Dew, but also Fanta Orange, Sun Drop, and other drinks that had a fruit flavor.

In 1970 BVO was actually banned due to a study on rats that showed cardiotoxicity but was eventually brought back into use.

The FDA has a revision dated April of 2019 that states the additive can be used as allowed by the code of Federal Regulations.

Products with BVO

BVO - Brominated Vegetable Oil In Soda

BVO is very often found in citrus and fruit flavored sodas.

However, they were also found in sports drinks like Gatorade and Powerade, as well as pre-mixed cocktails.

With this being said, there have been numerous news stories and even an online petition that has led PepsiCo and its rival Coca-Cola to stop using BVO in their products.

Though BVO has been removed from ingredient lists directly on the products, it can still be found as an ingredient on PepsiCo’s SmartLabel website.

However, it is not on every listing and they have different entries for every variety and every size the varieties come in.

A Mt. Dew Addiction

Though people may call themselves a Dew addict, there is no actual proof that this soda itself is addictive.

You may prefer the citrus flavor as opposed to other sodas, of any flavor. However, what you are probably dependent on is the caffeine found in Mt. Dew.

Caffeine has been put through multiple clinical studies that prove caffeine is an addictive drug that people can become dependent on.

This has led to WHO, World Health Organization, to categorize caffeine dependence as an actual disorder.

do you have a mountain dew addiction

With this being said, the National Institute on Drug Abuse claims that the rise in Dopamine caused by caffeine is not great enough to cause certain unbalances that lead to addiction.

Instead, caffeine is something you are dependent on rather than addicted to.

The difference here is that people with dependencies, while feeling withdrawal symptoms, can still function without being destructive.

Mt. Dew Mouth

On top of all the health risks by drinking Mt. Dew as state above, there are others. The obvious problems that come with drinking the soda too much are obesity, diabetes, and more.

However, there is one problem that dentists have a special name for: rotting teeth.

Though soda in general is a big culprit for rotting teeth, the name started up in the Appalachia region of the U.S. Apparently Mt. Dew is the number one selling soda for this region, hence “Mt. Dew Mouth”.

This is partially due to the area being mostly poverty stricken and the soda being cheaper than milk.

Soda and Teeth

Soda in general is very harsh on your teeth for a number of reasons. Its high sugar content creates a breeding ground for bacteria in your mouth.

This bacteria creates acids that eat away at your enamel.

Your tooth’s enamel is the outer layer that protects your teeth. Once this barrier is broken, tiny holes begin to form, these holes are cavities.

Though too much sugar is bad for your teeth, so is the acid found in soft drinks. Sodas contain a variety of acids such as citric, carbonic, and phosphoric.

These acids alone cause erosion in your tooth’s enamel and the layer beneath, called the dentin.

Some Suggestions

One of the biggest things you can do that will impact, not only the health of your teeth, but your overall health is to just drink water.

If you can’t seem to go without a soda, even just rinsing your mouth out with water is better than nothing.

While dental hygiene is also important in fighting “Mt. Dew Mouth”, apparently your teeth are the most vulnerable after drinking soda and you should wait a while to actually brush your teeth.

Versions of the MT Dew Green Soda

As Mountain Dew proudly claims on their website “MTN DEW® doesn’t have to be green.” If you are curious there is a list ranking many of the Dew flavors.

The Reds

The year 1988 saw the debut of Diet Mt. Dew and Mt. Dew Red. Red was introduced with the phrase “Fruit Flavored Mountain Dew”.

Unfortunately, this version of the soda was discontinued the same year it was released.

Released in 2001 was one of the soda’s most popular variants, Code Red. The brand sells the soda with the idea of the same Mt. Dew taste “with a kick of cherry flavor”.

This version of Mt. Dew was, and still is, a very popular flavor that helped lead to the brand creating even more flavors. The release of Code Red actually raised the sales of Mt. Dew by 6%. Its popularity has held strong in the U.S. but not so much in other countries.

The soda was discontinued in Germany in 2016 and in Canada in 2019.

The Germany discontinuation was due to low sales, but not much is known about the discontinuation in Canada.

There is also a Diet Code Red available.

More Flavors

Then you have Mt. Dew Ice, the brand’s attempt at a clear soda. It supposed to offer a lemon lime version of the original Mt. Dew Flavor.

Next you have Voo-Dew that is marketed as a mystery flavor. If you are feeling a little on the wild side good luck with this one.

Though it was originally a seasonal release for the Halloween holiday, Pitch Black is now a permanent fixture.

It comes with a grape flavor and is actually more purple than black.

The iconic green soda also came out with White Out.

mountain dew energy drink flavors

It is supposed to be a “smooth” citrus drink with just few minor adjustments to the original Dew.

Next up are Voltage and Livewire. Voltage comes in a very blue color with a raspberry flavor and some ginseng.

Livewire is the original Dew flavor with a jolt of orange flavoring.

Last but certainly not least is Liberty Brew which Mt. Dew releases in the summer and claims to come as 50 flavors combined to one.

Dews Energy

Not only does the brand have multiple flavors of the soda, they also are known as a popular name in the energy drink market.

Kickstart

The Brands first attempt at an energy drink is their Kickstart line. It clearly was a success as they now offer the drink in a variety of flavors.

Kickstart’s claim to be different comes by containing real juice, caffeine, and the Dew flavor.

Available flavors include Original Dew, Orange Citrus, Black Cherry. Midnight Grape, Fruit Punch, Mango Lime, Pineapple Orange Mango, Blueberry Pomegranate, and Raspberry Citrus.

Mt. Dew Amp

Their newest energy drink release is the Amp. This is available in the original Dew flavor as well as Tropical Punch, Strawberry Limeade, and Cherry Blast.

Conclusion

To simply answer the question at hand, as of right now Mt. Dew technically isn’t banned in Europe. However, a food additive found in the drink is.

This ingredient is BVO and it is actually banned in over 100 countries.

BVO contains Bromine which, even though it is naturally occurring, is a little controversial to use in food and drinks.

The FDA has okayed the use of BVO but highly regulates its uses.

The best choice is to just drink bottled water or chose another soda that doesn’t contain BVO.

Chris Watson

I'm the owner and blogger here at SodaPopCraft.Com. I'm a soft drinks enthusiast amd I'm bringing you all I know and research from the world of Soda Pop & Kombucha soft drinks. I hope it inspires you to make your own healthier fizzy drinks at home. Read more About Me here

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