Maybe you are one of the many fans of Surge soda, or you are just curious to find out if anyone still makes Surge these days.
In either case, you are in the right place to find out all that there is to know about Surge.
Let’s see what the entire story behind Surge is and where you can still find it.
Table of Contents
Was Surge Banned?
Historically, Surge was launched first in Norway in 1996, and it was called Urge.
Since it became popular, it was released in the U.S. in 1997, with the name Surge.
After a time, sales started to decrease, and eventually, Coca-Cola decided to discontinue the product in 2003.
During this period, between ‘97 and ‘03, some schools decided to ban Surge to prevent their students from drinking it.
Some sporadic reports came up asserting that some students became wired after drinking Surge.
For example, the Arkansas school banned Surge in 1997 because school administrators reported students becoming more active, talking more, and misbehaving.
It became clear to be due to the high caffeine and sugar content of the beverage.
Coca-Cola reported that Surge had 35 mg of caffeine per 8-ounces, which was only 4 grams more than Coke and only a fraction of the 184 mg present in a cup of coffee.
But some students still reported that Surge was like having a buzz for a low price.
At that time, Surge soda was competing with Mountain Dew which was another citrus drink packed with caffeine and sugar, and it was very much popular.
Mountain Dew had 37 mg of caffeine per 8-ounce, while Surge had 35 mg of caffeine.
However, Mountain Dew did not face a ban from schools.
Besides some schools banning Surge, Coca-Cola discontinued the beverage due to low sales.
It was the only factor that makes Coca-Cola cease production.
It is not clear if the rumors about the high caffeine content were a prominent factor in discontinuing Surge.
Does Burger King Have Surge Soda?
Many things have happened after the discontinuation of Surge in 2003. Surge fans weren’t ready to let their favorite drink disappear.
Some die-hard fans created a couple of communities to get Coca-Cola to continue the production.
All the efforts from fans concluded with Surge re-released in September 2014 on Amazon.com and in other selected independent sellers and vendor machines.
Since mid-2018, Surge became available in Burger King Coca-Cola Freestyle machine.
There is a website that lets you find the nearest location of those Freestyle machines.
One has to insert the zip code, and the site will generate a list of Burger Kings near you.
Burger King Freestyle machines provide additional flavors to the Surge drink, such as grape, cherry, vanilla, and a zero-sugar version.
Coca-Cola Freestyle machines can provide 165 different beverages and custom flavors, and it is, in fact, a machine that collects all the Coca-Cola beverages.
The Surge website has a product finder tool that allows finding other retailers new you that still sell Surge.
No other retailers may provide it, but it is worth checking it out from time to time if Surge gets back into the market. (1,4)
Surge Soda Nutrition Facts
Surge soda was the subject of controversial discussions about its high sugar and caffeine content, leading to banning it in some schools and many parents not purchasing it any longer for their kids.
But, what are the facts?
INGREDIENTS (230 kcal per can -16 fl oz)
Here are the nutritional facts of Surge soda:
- Carbonated Water
- High Fructose Corn Syrup
- Citric Acid
- Natural Flavors
- Orange Juice Concentrate
- Potassium Benzoate (To Protect Taste)
- Potassium Citrate
- Calcium Disodium Edta (To Protect Taste)
- Yellow 5
- Yellow 6
- Carob Bean Gum
- Blue 1
The caffein content is 68 mg/16 fl oz. Additionally, Surge soda has low sodium and non-GMO ingredients. Sugar content is 56gm/ 16 fl oz, while the total carbs are 62g.
Coca-Cola often stated that Surge had only a few grams of caffeine more than Coke and even less sugar. Is that so?
Here is a comparison between Surge and classic Coke per 16 fl oz.
|Calories||230 kcal||240 kcal|
|Sodium||50 mg||75 mg|
|Carbohydrates||62 mg||65 mg|
|Sugar||56 mg||65 mg|
|Caffeine||68 mg||57 mg|
|Potassium||65 mg||Not a significant amount|
Frequently Asked Questions
Here some frequently asked questions and answers:
Does Walmart sell Surge soda?
Surge Soda was available for a short period at Walmart after the new re-release of 2014.
On the Walmart website Surge, soda still appears as an item to purchase, but it is constantly out of stock at the moment.
Some resellers and shops were still able to provide their customers with this beverage.
But lately, You can still find surge soda at Burger King Coca-Cola Freestyle machines.
What does surge soda taste like?
Surge soda tastes like Mountain Dew.
It is but sweeter and less citrusy.
It is like a honey-lemony syrup flavor with a good level of carbonation.
The lemon and lime in it are not like Sprite or 7up. It is, in fact, sweeter.
What is the Surge Movement?
The Surge Movement is a community founded on Facebook by Evan Carr from San Diego in December 2011.
Surge lovers and fans form the community.
With social media, petitions, and insistence, they tried to influence Coca-Cola Company to bring Surge back to the market.
The movement worked for years to reach its goal, and the movement grew over time, gaining several thousand new followers every month.
With the movement’s growth, Coca-Cola started to see the potential and passion of the drink and decided to re-release Surge in 2014.
What is Vault soda?
Vault soda was created by Coca-Cola company in 2005 in an attempt to replace Surge soda after continuous consumers demand to bring Surge soda back.
It was another citrus soda with a different formula and even higher caffeine content.
But Vault was not Surge and wasn’t what fans wanted, therefore in 2011, Vault was discontinued.
Why Coca-Cola company started Surge production originally?
When Coca-Cola released Surge for the first time in 1997, Coca-Cola intended to compete with Mountain Dew, a trendy citrus drink widely distributed.
Coca-Cola company wanted to drive consumers away with a new product.
Surge was supposed to improve Mountain Dew, creating a long-lasting energy blast.
It was promoted associating it with an extreme sports lifestyle through marketing channels and promoted as an energy drink. (7,8)
The Last Sip Of Surge
It is a drink that brings back a lot of ’90 memories and nostalgia.
For those who want to re-experience that flavor, there is still a way to do it.
Surge is still made and available at specific Burger King’s.
Surge also has a numerous fan base, and Surge will likely keep being around if the communities around it keep being active.