**History and Development**:
– Powerade created by Coca-Cola in 1987 as an alternative to popular sports drinks.
– Marketed to athletes for hydration during workouts.
– Became official sports drink of Olympics in 2000.
– Introduced new formula in 2001 with vitamins B, B, and B.
– Acquired Fuze Beverage in 2007.
**Competition and Market Share**:
– Main competitor is Gatorade, holding 70% market share in 2011.
– Competitors include All Sport, Lucozade, and Lucozade Sport.
– Powerade Option introduced in 2002 to compete with Gatorade’s Propel.
**Sponsorships and Partnerships**:
– Official sports drink of various sports teams, leagues, and events globally.
– Sponsor of Australian rugby league, Australian Football League, NASCAR, PGA Tour, and more.
– Exclusive beverage sponsor of Hoops in the Sun basketball league.
– Official Hydration Partner of Melbourne Storm.
**Ingredients and Nutrition**:
– Ingredients include water, high fructose corn syrup, salt, potassium citrate, phenylalanine, and more.
– Standard servings meet FDA definition of low sodium.
– Contains sugar in the United States.
– Criticisms include high sugar content and use of GMOs in authorized countries.
**Ownership and Legal Aspects**:
– Owned by Coca-Cola Beverages Africa, Coca-Cola Europacific Partners, Coca-Cola FEMSA, Coca-Cola Hellenic, and Bambi.
– Former holdings include Beverage Partners Worldwide, Coca-Cola Amatil, and more.
– Legal cases involving Coca-Cola like United States v. Forty Barrels and Twenty Kegs of Coca-Cola and POM Wonderful v. Coca-Cola.
– Various campaigns and slogans associated with Powerade.
Powerade is a sports drink created and sold by the Coca-Cola Company. Its primary competitor is Gatorade, owned by PepsiCo.
 | |
| Type | Sports drink |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced | 1988 |
| Website | powerade.com |