Flash I.V.
– General ingredients for the beverage include: Filtered Water, Pure Cane Sugar, Coconut Water Concentrate, Citric Acid, Dipotassium Phosphate (Electrolyte)
– Other ingredients: Vegetable Juice Concentrate (Color), Ascorbic Acid (Vitamin C), Magnesium Oxide (Electrolyte), Niacinamide (Vitamin B3), Calcium D-Pantothenate (Vitamin B5)
– Additional components: alpha-Tocopheryl Acetate (Vitamin E), Zinc Oxide (Electrolyte), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid (Vitamin B9), Vitamin A Palmitate (Vitamin A)
– Key electrolytes: Dipotassium Phosphate, Magnesium Oxide, Zinc Oxide
– Vitamin content: Vitamin C, Vitamin B3, Vitamin B5, Vitamin E, Vitamin B6, Vitamin B9, Vitamin A, Vitamin B12
Partnerships
– Notable partners: Naomi Osaka, Baker Mayfield, Andrew Luck, Mike Trout, Rob Gronkowski
– Additional partnerships: Klay Thompson, Skylar Diggins, Sydney Leroux, Ryan Blaney
– Official sports drink of the Los Angeles Angels of Anaheim in 2015
– Sponsor on the #12 car for Team Penske in the NASCAR Cup Series
– Became official sports drink brand of the Ultimate Fighting Championship in 2018
Legal issues
– Under Armour settled trademark infringement lawsuit with Body Armor Nutrition LLC in 2012
– Allegations included the use of Under Armour’s name, logo, and slogan
– Terms of settlement undisclosed
– Lawsuit claimed infringement on Under Armour’s trademarks
– Body Armor’s name, logo, and slogan were at the center of the legal dispute
References
– Sources include: Our Story, Schultz, Clark (Coca-Cola stake in BodyArmor), Coca-Cola acquisition of BodyArmor
– Other references: Bloomberg article on Andrew Luck, Forbes article on Rob Gronkowski, Golden State of Mind article on Klay Thompson
– Forbes coverage of Skylar Diggins’ endorsement deal with BODYARMOR
– Fox Sports article on Sydney Leroux’s journey
– Wall Street Journal article on Mike Trout’s sports-drink deal with Angels
Miscellaneous
– Coca-Cola’s ownership stakes in various companies
– Former holdings of Coca-Cola
– Legal cases involving Coca-Cola: United States v. Forty Barrels and Twenty Kegs of Coca-Cola, Escola v. Coca-Cola Bottling Co., Sinaltrainal v. Coca-Cola, POM Wonderful v. Coca-Cola
– Campaigns and slogans associated with Coca-Cola
– Various acquisitions and partnerships of Coca-Cola
BODYARMOR is an American sports drink brand owned by The Coca-Cola Company. Products launched under the brand include: Sports, "Lyte" Sports, "Edge Sports," and "SportWater".
 | |
| Industry | Beverage manufacturing |
|---|---|
| Founded | 2011 |
| Founders | Lance Collins and Mike Repole |
| Headquarters | Queens, New York City , |
Key people | Nick Mouton, CEO Mike Repole, Chairman Vanessa Bryant, Board of Directors Klay Thompson, Investor Rob Gronkowski, Investor Baker Mayfield, Investor Buster Posey, Investor Mike Trout, Investor Richard Sherman, Investor Skylar Diggins, Investor Sydney Leroux, Investor Dustin Johnson, Investor Ryan Blaney, Investor Anthony Rizzo, Spokesperson |
| Parent | The Coca-Cola Company |
| Website | Official website |
Mike Repole created the drink in 2011. In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position BODYARMOR as a premium sports beverage above its own Powerade brand. The purchase by Coca-Cola made them the second largest shareholder. In November 2021, Coca-Cola acquired the remaining 85% stake of the company.