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Bodyarmor SuperDrink

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Flash I.V.
– General ingredients for the beverage include: Filtered Water, Pure Cane Sugar, Coconut Water Concentrate, Citric Acid, Dipotassium Phosphate (Electrolyte)
– Other ingredients: Vegetable Juice Concentrate (Color), Ascorbic Acid (Vitamin C), Magnesium Oxide (Electrolyte), Niacinamide (Vitamin B3), Calcium D-Pantothenate (Vitamin B5)
– Additional components: alpha-Tocopheryl Acetate (Vitamin E), Zinc Oxide (Electrolyte), Pyridoxine Hydrochloride (Vitamin B6), Folic Acid (Vitamin B9), Vitamin A Palmitate (Vitamin A)
– Key electrolytes: Dipotassium Phosphate, Magnesium Oxide, Zinc Oxide
– Vitamin content: Vitamin C, Vitamin B3, Vitamin B5, Vitamin E, Vitamin B6, Vitamin B9, Vitamin A, Vitamin B12

– Notable partners: Naomi Osaka, Baker Mayfield, Andrew Luck, Mike Trout, Rob Gronkowski
– Additional partnerships: Klay Thompson, Skylar Diggins, Sydney Leroux, Ryan Blaney
– Official sports drink of the Los Angeles Angels of Anaheim in 2015
– Sponsor on the #12 car for Team Penske in the NASCAR Cup Series
– Became official sports drink brand of the Ultimate Fighting Championship in 2018

Legal issues
– Under Armour settled trademark infringement lawsuit with Body Armor Nutrition LLC in 2012
– Allegations included the use of Under Armour’s name, logo, and slogan
– Terms of settlement undisclosed
– Lawsuit claimed infringement on Under Armour’s trademarks
– Body Armor’s name, logo, and slogan were at the center of the legal dispute

– Sources include: Our Story, Schultz, Clark (Coca-Cola stake in BodyArmor), Coca-Cola acquisition of BodyArmor
– Other references: Bloomberg article on Andrew Luck, Forbes article on Rob Gronkowski, Golden State of Mind article on Klay Thompson
– Forbes coverage of Skylar Diggins’ endorsement deal with BODYARMOR
– Fox Sports article on Sydney Leroux’s journey
– Wall Street Journal article on Mike Trout’s sports-drink deal with Angels

Coca-Cola’s ownership stakes in various companies
– Former holdings of Coca-Cola
– Legal cases involving Coca-Cola: United States v. Forty Barrels and Twenty Kegs of Coca-Cola, Escola v. Coca-Cola Bottling Co., Sinaltrainal v. Coca-Cola, POM Wonderful v. Coca-Cola
– Campaigns and slogans associated with Coca-Cola
– Various acquisitions and partnerships of Coca-Cola

BODYARMOR is an American sports drink brand owned by The Coca-Cola Company. Products launched under the brand include: Sports, "Lyte" Sports, "Edge Sports," and "SportWater".

IndustryBeverage manufacturing
Founded2011; 13 years ago (2011)
FoundersLance Collins and Mike Repole
Queens, New York City
Key people
Nick Mouton, CEO
Mike Repole, Chairman
Vanessa Bryant, Board of Directors
Klay Thompson, Investor
Rob Gronkowski, Investor
Baker Mayfield, Investor
Buster Posey, Investor
Mike Trout, Investor
Richard Sherman, Investor
Skylar Diggins, Investor
Sydney Leroux, Investor
Dustin Johnson, Investor
Ryan Blaney, Investor
Anthony Rizzo, Spokesperson
ParentThe Coca-Cola Company
WebsiteOfficial website
Bodyarmor SuperDrink fruit punch

Mike Repole created the drink in 2011. In the summer of 2018, The Coca-Cola Company purchased a minority stake in the company to position BODYARMOR as a premium sports beverage above its own Powerade brand. The purchase by Coca-Cola made them the second largest shareholder. In November 2021, Coca-Cola acquired the remaining 85% stake of the company.

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