– Company History:
– Founded by Lance Collins and Paula Grant in 2000.
– Initial launch in Northern California in 2001.
– Acquired by The Coca-Cola Company in 2007 for $250 million.
– Over 40 new products launched since inception.
– Sales exceeded 11 million cases by 2006.
– False Marketing of Fuze:
– Marketed as natural health products.
– Fuze beverages contain between 1.0% and 5.0% actual fruit content.
– Claims of aiding weight loss lack scientific evidence.
– No proof of health benefits like cancer prevention.
– No evidence of preventing diseases like heart disease or flu.
– Ingredients:
– Some products sweetened with HFCS and sucralose.
– Fuze Iced Tea is one such product.
– Artificial sweeteners used in some beverages.
– Specific ingredients vary across different Fuze products.
– Ingredients include a mix of concentrated fruit juices and purees.
– References:
– Fuze’s acquisition by Coca-Cola in 2007.
– Fuze’s expansion into Subway sandwich shops in 2009.
– Various news articles and publications referencing Fuze.
– Coca-Cola’s strategy of acquiring innovative beverage companies.
– Fuze’s presence in major retailers since 2005.
– Other Holdings:
– Coca-Cola Beverages Africa (66.5%).
– Coca-Cola Europacific Partners (19.5%).
– Coca-Cola FEMSA (28%).
– Coca-Cola Hellenic (23.2%).
– Former holdings include Beverage Partners Worldwide and Columbia Pictures.
Fuze Beverage (/fjuːz/ fyooz), commercially referred to as simply Fuze (marketed in Switzerland, Turkey, Georgia, Kazakhstan and Kyrgyzstan as Fuse; formerly in Malaysia and Singapore as Heaven and Earth and formerly in Indonesia as Frestea), is a manufacturer of teas and non-carbonated fruit drinks enriched with vitamins. Currently the brand consists of five vitamin-infused lines: Slenderize, Refresh, Tea, Defensify, and Vitalize. The use of vitamins, amino acids, and herbs, and alternative sweeteners such as crystalline fructose places Fuze products in what is known in the industry as the new age beverage category.
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Beverage |
| Founded | 2000 |
| Founder | Lance Collins |
| Headquarters | Englewood Cliffs, New Jersey, USA |
| Products | Alternative beverages |
Number of employees | 1500 (2020) |
| Parent | The Coca-Cola Company |
| Website | www |