– **History[edit]**
– Coca-Cola Nestlé Refreshments Company S.A. was a 50:50 subsidiary between The Coca-Cola Company and Nestlé, established in 1991.
– Disputes arose in 1994 over distributors, distribution channels, top management compensation policies, and a shift in focus from Nescafe to Nestea, leading to a temporary halt in the joint venture until 2001 when it relaunched as Beverage Partners Worldwide (BPW).
– In November 2006, BPW dropped the Nescafé brand, and Nestlé reacquired it independently.
– Enviga, a new product launched in 2006, claimed to boost metabolism and burn calories, sparking concerns among health advocates.
– The Center for Science in the Public Interest sued BPW in 2007 over these claims, leading to the removal of weight loss and calorie-burning references.
– **Global Expansion**
– Nestea debuted in India in 2010 but was withdrawn in 2012 due to low interest.
– By 2017, Nestea was available in 48 countries.
– Nestlé and Coca-Cola agreed in March 2017 to dissolve the BPW venture effective January 1, 2018, with Nestlé aiming to expand Nestea independently.
– In the agreement, Nestlé granted Coca-Cola the license to manufacture and distribute Nestea in several countries.
– Nestea was only available in the United States, Europe, Canada, Taiwan, and Hong Kong by 2010.
– **Distribution**
– In 2006, US distribution of Nestea was handed over to Nestlé, while Coca-Cola continued distribution internationally.
– Nestlé retained the rights to produce, distribute, and market Nestea as a powder and in vending machines.
– Coca-Cola controlled Nestea in glass and PET bottles and cartons.
– BPW collaborated with Coca-Cola bottling partners such as Coca-Cola European Partners and Coca-Cola Hellenic Bottling.
– Nestlé also maintained the right to manufacture, distribute, and market Nestea in specific formats and regions.
– **Legal Issues**
– The launch of Enviga in 2006 led to legal action by health advocates over its metabolism-boosting and calorie-burning claims.
– The Center for Science in the Public Interest sued BPW in 2007, resulting in the removal of weight loss and calorie-burning references from Enviga.
– Coca-Cola faced legal challenges over its diet-aid tea in 2007.
– Settlements were reached in various legal cases involving Coca-Cola, Nestlé, and their joint ventures.
– Legal disputes and settlements were reported in different countries over the years.
– **References[edit]**
– Various sources reported on the partnership between Coca-Cola and Nestlé in the Beverage Partners Worldwide venture.
– Articles detailed the history, challenges, and dissolution of the BPW joint venture.
– Legal settlements and disputes related to products like Enviga and other joint ventures were covered in the references.
– The agreement to dissolve the BPW venture and the subsequent distribution rights were documented in the references.
– The decision to end the Nestea joint venture between Nestlé and Coca-Cola was widely covered in the references.
Beverage Partners Worldwide was a joint venture between The Coca-Cola Company and Nestlé with headquarters in Zurich, Switzerland. The venture was originally started in 1991 but was dissolved in 1994 due to organizational and distribution disputes. It was resurrected in 2001 before dissolving permanently in 2018. Their main products were Nescafé and Nestea.
 | |
| Formerly | Coca-Cola Nestlé Refreshments Company S.A. (1991-1994) |
|---|---|
| Company type | Joint venture |
| Industry | Beverages |
| Founded | 1991 |
| Defunct | 2018 |
| Headquarters | , |
| Products | Nescafé, Nestea, Enviga |
| Owner | The Coca-Cola Company Nestlé |
Number of employees | 15-50 |