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Nestea

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Subtopic 1: Nestea Overview
– Nestea is a Swiss iced tea brand owned by Nestlé.
– It was introduced in 1948.
– Nestea offers a variety of tea products like liquid concentrates and ready-to-drink bottles.
– The brand competes with Lipton Iced Tea and Fuze Tea.
– In 2019, Nestea rebranded as a natural product with a new recipe free of artificial colors and flavors.

Subtopic 2: Ownership and Distribution
– Nestlé owns Nestea.
The Coca-Cola Company manufactures Nestea.
– Distribution in the U.S. is handled by Nestlé’s beverage department and by Beverage Partners Worldwide globally.
– Nestlé and Coca-Cola ended their iced tea joint venture in 2017 after 16 years.
Coca-Cola retains the license for Nestea distribution in specific countries.

Subtopic 3: Ingredients and Flavors
– The new Nestea recipe uses tea leaves from Nilgiri, Sri Lanka, Kenya, and Indonesia.
– It does not contain artificial colors, flavors, corn syrup, or GMO ingredients.
– Nestea ready-to-drink iced tea is sweetened with stevia extract.
– Flavors include lemon, raspberry, and peach.
– The beverage’s flavors may vary based on the country.

Subtopic 4: Subsidiary Owners
– Nestea is owned by Nestlé and has subsidiary owners like Asia Brewery, Inc.
Coca-Cola Bottlers Philippines, Inc. is another subsidiary owner in the Philippines.
– These owners play a role in the production and distribution of Nestea.
– The brand has a presence in various countries through its subsidiary owners.
– Subsidiary owners contribute to Nestea’s market reach and availability.

Subtopic 5: References and Related Articles
– References provide information on Nestea’s history and changes.
– Nestlé and Coca-Cola’s joint venture termination is documented in various sources.
– Nestea’s transition to a natural product is discussed in industry publications.
– The brand’s evolution and product offerings are highlighted in Nestlé’s professional resources.
– Nestea’s association with other Nestlé brands and controversies is detailed in related articles.

Nestea (Wikipedia)

Nestea is a Swiss brand of iced tea and pop beverages owned by Nestlé, manufactured by The Coca-Cola Company and distributed by Nestlé's beverage department in the United States and by Beverage Partners Worldwide (BPW), a joint venture between The Coca-Cola Company and Nestlé, in the rest of the world. It competes with Unilever/PepsiCo's Lipton Iced Tea and Fuze Tea. Nestea provides a variety of tea products, including liquid and powdered tea concentrates, refrigeratable teas, and ready-to-drink bottles dispensed by vendor or vending machine. The beverage comes in several flavors, depending on the country.

Nestea
Product typeIced tea
OwnerNestlé
CountrySwitzerland
Introduced1948; 76 years ago (1948)
Subsidiary owners: Asia Brewery, Inc., Coca-Cola Bottlers Philippines, Inc. (Philippines)

Since the start of 2017, Nestlé and Coca-Cola agreed to end the iced tea Nestea joint venture after 16 years of collaboration. One of the reasons for this, is that Coca-Cola and Nestlé want to pursue different strategies in a rapidly changing market. Nestlé will handle the distribution of Nestea in most countries except in Canada, Spain, Portugal, Romania, Andorra, Bulgaria and Serbia where Coca-Cola will retain a license.

In 2019, Nestea rebranded as a natural product. The new recipe, launched by Nestlé after the end of the joint venture, does not contain artificial colors and flavors, corn syrup or GMO ingredients anymore. In addition, Nestea ready-to-drink iced tea is made with stevia extract and can be found in different flavors such as lemon, raspberry and peach. The new recipe sources its tea leaves from Nilgiri, Sri Lanka, Kenya and Indonesia.

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