– Advertising:
– Oasis advertising campaigns target adults as an alternative to water
– TV ad campaign in Britain featured actor Mike Reid
– Campaigns like Run Cactus Kid Run and Rubberduckzilla were controversial
– A new campaign in 2011 featured a bottle of Oasis and a Scotch egg
– In 2012, Oasis launched its new slogan, Be Fruit
– Varieties:
– Coca-Cola UK entered the on-the-go squash market with Oasis Mighty Drops in 2014
– Flavors included Mixed Berry, Mango, and Raspberry Lemonade
– In 2018, Coca-Cola European Partners introduced Oasis Aquashock
– Plans for a brand refresh across the Oasis portfolio were made
– New range of flavored waters was announced
– Mascots:
– Oasis mascots in France include Alan anas, Mangue Debol, Orange Preslé, Enrico Labricot, and Eva Lapèche
– Voiced by various individuals over the years
– The fruits:
– Alan anas voiced by Franck Dubosc
– Mangue Debol voiced by Elie Semoun and Willy Rovelli
– Orange Preslé voiced by Titouan Lamazou and Arsène Mosca
– Enrico Labricot voiced by Alain Gauthier and Jeremy Michalak
– Eva Lapèche voiced by Noelle Perma and Jenny Del Pino
– References:
– Oasis Fruit Juice Drink Nutrition and Ingredients – Coca-Cola Ireland
– Watchdog bans Coca-Cola’s Cactus Kid TV ads
– Various holdings and legal cases involving Coca-Cola
– Mention of campaigns and slogans used by Coca-Cola
– Information on former holdings and legal cases.
This article needs additional citations for verification. (August 2008) |
Oasis is a non-carbonated bottled soft drink, a product of Orangina Schweppes. In the UK it is manufactured by the Coca-Cola EuroPacific Partners in conjunction with Coca-Cola Company subsidiary Atlantic Industries and in the Republic of Ireland it is distributed by Coca-Cola HBC Ireland. It originated in France by Volvic in 1966 and was initially distributed under the name 'Pulse', until flagging sales led to a rebrand and its current name 'Oasis' being introduced. The drink is described as a "fruit juice drink - with sugar and sweeteners". In May 2013, Oasis was imported to stores and supermarkets around the Ivory Coast, and by the end of 2013, Oasis was imported to stores and supermarkets around Madagascar.[citation needed]
 | |
 Oasis Summer Fruits | |
| Type | Fruit drink |
|---|---|
| Manufacturer | Orangina Schweppes The Coca-Cola Company (UK only) |
| Country of origin | France |
| Introduced | 1968 |
| Variants | List
|
| Website | UK Coca Cola Website |