**The Peace Symbol Inspiration:**
– The Peace Symbol inspired the creation of Peace Tea.
– Peace Tea is a symbol of social awareness.
– Peace Tea’s website is adorned with peace signs.
– Peace Tea embodies the concept of poetry in liquid form.
– Peace Tea represents different peace movements throughout history.
**Label Art:**
– Peace Tea promoted its products as artwork.
– The original can designs were created by Steve Jugan and artist John Malloy.
– John Malloy’s illustrations tell stories of significant peace movements.
– After the transfer to Coca-Cola, simpler can designs were produced.
– The Monster logo was incorporated into the original designs.
**Ownership Transfer:**
– The Coca-Cola Company acquired 16.7% of the Monster Beverage Company.
– As a result, non-energy drink products, including Peace Tea, were transferred to Coca-Cola.
– Peace Tea competes with Arizona, Snapple, and Pepsi in the beverage market.
– Peace Tea cans are 23 oz in the U.S. and 695 mL in Canada.
– Marc Rampolla is the current CEO of Peace Iced Tea.
**Artistic Expression:**
– Peace Tea cans were designed as a form of artistic expression.
– Steve Jugan and John Malloy collaborated on the original can designs.
– John Malloy’s art showcased various peace movements in history.
– Peace Tea’s website features the artwork of John Malloy.
– The designs aim to move away from the commercial use of peace symbols.
**Company Background:**
– Peace Tea was originally produced by the Monster Beverage Company.
– The product launched on December 21, 2007.
– Peace Tea contains no artificial flavors or coloring.
– Sucralose is used as an artificial sweetener in Peace Tea.
– The Unsweetened Tea flavor was discontinued in early 2012.
Peace Iced Tea (often labeled Peace Tea) is a brand of assorted iced tea beverages produced by the Coca-Cola Company. It was originally produced by the Monster Beverage Company. The product launched on December 21, 2007. Peace Tea contains no artificial flavors or coloring, although it does contain an artificial sweetener, sucralose. The only flavor not to include sucralose was the Unsweetened Tea (also branded as High Tea), but it was discontinued in early 2012. Peace tea is served in 23 oz cans in the United States, and 695 mL cans in Canada.
 Old Peace Tea Caddy Shack Can | |
| Product type | Beverage |
|---|---|
| Owner | The Coca-Cola Company (2015) |
| Country | United States |
| Introduced | December 21, 2007 |
| Markets | US, Canada |
| Previous owners | Monster Beverage (2009) |
| Tagline | "Choose Peace" |
| Website | www |
Peace Tea is also an avid competitor of Arizona brand of iced teas in the ready-to-drink beverage category, as well as drinks from Snapple and Pepsi.
The Coca-Cola Company purchased 16.7% of the Monster Beverage Company in 2015 and as a result, all non-energy drink products, including Peace Tea, were transferred to the Coca-Cola Company.
The current CEO of Peace Iced Tea is Marc Rampolla, having worked with the Coca-Cola Company for 18 years consecutively.