Matte Leão

History:
– Guarani natives first used Ilex paraguariensis leaves and stems
– Agostinho Ermelino de Leão Júnior founded St. Augustine Factory in 1901
– Mate export to Argentina, Uruguay, and Chile started
– Maria Clara took over the business after Leo Junior’s death in 1908
– Factory moved to Curitiba after a fire in 1912

Expansion:
– Matte Leão offered over 100 types of infusions
– Exports reached 5000 tons per year in the early 1920s
– Construction of facilities in 1926 led to significant business growth
– Innovative marketing strategies were employed in the 1930s
– Diversification into various business sectors occurred in the company’s early years

Product Development:
– Introduced Matte Leão toast in 1938
– Launched Matte Leão iced infusion in response to consumer trends
– Coca-Cola Company acquired Matte Leão in 2007
– Introduced Green Tea Spree in 2007, the first low-calorie green tea with lemon
– Launched Lion Concentrate Matte in 2009 for mate enthusiasts

References:
– Monika Kujawska’s research on Yerba Mate as a nutraceutical ingredient
– Dirk Schneider, CEO of Leão Alimentos e Bebidas
– Coca-Cola’s holdings in various beverage companies
– Legal cases involving Coca-Cola
– Campaigns and slogans associated with Coca-Cola

Ownership:
– Matte Leão is now owned by The Coca-Cola Company
– Coca-Cola Beverages Africa holds 66.5% of ownership
– Other major Coca-Cola stakeholders include Coca-Cola Europacific Partners, Coca-Cola FEMSA, and Coca-Cola Hellenic
– Former holdings of Coca-Cola
– Legal cases involving Coca-Cola and its subsidiaries

Matte Leão (Wikipedia)

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Matte Leão (English: "Lion Mate") is a Brazilian infusion and tea brand, now owned by The Coca-Cola Company. The spelling Matte is archaic, but preserved in the trademark; the currently correct Portuguese spelling for the herb and the derived beverage is mate. Matte Leão offers a range of over 100 types of infusions.