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Coca-Cola Beverages Africa

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**Merger Overview and Details:**
– The merger involving SABMiller plc, The Coca-Cola Company, and GFI was announced on 27 November 2014.
– Executed in two phases, with the first phase lasting 6-9 months and the second 12-18 months.
– Created Coca-Cola Beverages Africa, the largest bottler in Africa and 10th largest globally with $3 billion annual revenue.
– Serves 12 countries, employs 12,000 people, and accounts for 40% of Coca-Cola beverage volume in Africa.
– Headquartered in South Africa.
– The merger was done through a cashless transaction in two phases, with Phase I involving contributions from SABMiller, GFI, and The Coca-Cola Company to Coca-Cola Beverages Africa.
– Phase II included additional contributions from SABMiller to expand presence in more countries.
The Coca-Cola Company acquired Appletiser brands and other non-alcoholic names as part of the deal.

**Merger Parties and Shareholding:**
– SABMiller was the largest Coca-Cola bottler in Africa.
The Coca-Cola Company, headquartered in Atlanta, Georgia, is known for inventing Coca-Cola in 1886.
Coca-Cola Sabco, the second largest Coca-Cola bottler in Africa, owned by Gutsche Family Investments, operates in multiple African countries and has over 8,000 employees.
– After the merger, shareholding in Coca-Cola Beverages Africa was 68.3% by The Coca-Cola Company and 31.7% by Gutsche Family Investments.

**Merger Progress and Business Expansion:**
– As of 31 July 2015, the merger was pending conclusion but had received regulatory approval.
– Anheuser-Busch InBev announced selling its 57% stake in Coca-Cola Beverages Africa to The Coca-Cola Company.
– The deal was valued at $3.15 billion, giving The Coca-Cola Company a 68.3% stake in the merged business.
The Coca-Cola Company planned to hold onto the investment until finding a new owner.
– Business expansion focused on Coca-Cola Beverages Africa.

**Legal Cases:**
– Sinaltrainal v. Coca-Cola (2001)
– POM Wonderful v. Coca-Cola (2014)

**Marketing Campaigns and Specific Locations:**
– Marketing Campaigns: Ashita Ga Arusa, Coke Zero Facial Profiler, Coming Together, Country Sunshine, Hey Kid, Catch!
– Specific Location: St. Louis

Coca-Cola Beverages Africa is a company that was formed in 2014 from the merger of SABMiller plc, The Coca-Cola Company and Gutsche Family Investments beverage bottling operations in Southern and East Africa.

Coca-Cola Beverages Africa
Company typePrivate
Founded2014 (by merger)
Number of locations
40 bottling plants
Area served
Key people
Jacques Vermeulen
Group CEO
ProductsThe Coca-Cola Company Products
Other Soft Drinks
OwnerThe Coca-Cola Company
Gutsche Family Investments
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