– **Introduction**:
– Beat is a citrus-flavored soft drink by The Coca-Cola Company.
– Released in Mexico in 2002.
– Mexican response to Mountain Dew by PepsiCo.
– Discontinued in 2005.
– Re-launched in South Africa in 2009.
– **Ownership**:
– Coca-Cola Beverages Africa (66.5%)
– Coca-Cola Europacific Partners (19.5%)
– Coca-Cola FEMSA (28%)
– Coca-Cola Hellenic (23.2%)
– Bambi (23.0%)
– **Former Holdings**:
– Beverage Partners Worldwide
– Coca-Cola Amatil
– Coca-Cola Enterprises
– Columbia Pictures
– TriStar Pictures
– **Legal Cases**:
– United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916)
– Escola v. Coca-Cola Bottling Co. (1944)
– Sinaltrainal v. Coca-Cola (2001)
– POM Wonderful v. Coca-Cola (2014)
– **Campaigns and Slogans**:
– Ashita Ga Arusa
– Coke Zero Facial Profiler
– Coming Together
– Country Sunshine
– Hey Kid, Catch!
BEAT is a citrus-flavored soft drink by The Coca-Cola Company released in Mexico in 2002. It was a Mexican version of citrus soft drinks like Mello Yello or Surge and a response to the release in Mexico of Mountain Dew by PepsiCo. Beat was discontinued in 2005. In 2009, it was re-launched in South Africa.
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