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Beat (drink)

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– **Introduction**:
– Beat is a citrus-flavored soft drink by The Coca-Cola Company.
– Released in Mexico in 2002.
– Mexican response to Mountain Dew by PepsiCo.
– Discontinued in 2005.
– Re-launched in South Africa in 2009.

– **Ownership**:
Coca-Cola Beverages Africa (66.5%)
Coca-Cola Europacific Partners (19.5%)
Coca-Cola FEMSA (28%)
Coca-Cola Hellenic (23.2%)
– Bambi (23.0%)

– **Former Holdings**:
Beverage Partners Worldwide
Coca-Cola Amatil
Coca-Cola Enterprises
– Columbia Pictures
TriStar Pictures

– **Legal Cases**:
– United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916)
– Escola v. Coca-Cola Bottling Co. (1944)
– Sinaltrainal v. Coca-Cola (2001)
– POM Wonderful v. Coca-Cola (2014)

– **Campaigns and Slogans**:
– Ashita Ga Arusa
Coke Zero Facial Profiler
– Coming Together
– Country Sunshine
– Hey Kid, Catch!

Beat (drink) (Wikipedia)

BEAT is a citrus-flavored soft drink by The Coca-Cola Company released in Mexico in 2002. It was a Mexican version of citrus soft drinks like Mello Yello or Surge and a response to the release in Mexico of Mountain Dew by PepsiCo. Beat was discontinued in 2005. In 2009, it was re-launched in South Africa.

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