– Building the face database:
– Facial Profilers initial phase started in September 2009.
– Faces were collected from user-uploaded photos on Facebook, stored hard drive images, and webcam snapshots.
– The database included faces from various genders, age groups, and ethnicities.
– Matching process commenced on December 3, 2009.
– Over 288,000 people installed the application by December 2009.
– Matches and voting:
– Matches were assigned a percentage accuracy.
– Accuracy improved as more users submitted photos.
– Users could vote on match accuracy.
– The voting system allowed users to assess their match and others.
– Privacy concerns:
– The app followed Facebook privacy policies.
– It only searched photos of users who opted into the app.
– User photos were deleted from the database upon app uninstallation.
– See also:
– Internetportal
– References:
– Clifford, Stephanie (December 30, 2009). Seeking a Familiar Face and Finding a Coke.
– Van Grove, Jennifer. Find Your Digital Twin on Facebook.
– Reisinger, Don. Coca-Cola Launches Face-Matching Facebook App.
– Rivera, Matthew (December 3, 2009). Coke Tries Facial-Recognition on Facebook.
– Coca-Cola Uses Photo-Recognition App to Promote Zero.
Facial Profiler was a free Facebook app created to promote Coca-Cola Zero by the advertising agency Crispin Porter + Bogusky. The app used face recognition technology to search a database of voluntarily participating Facebook users to match people based on appearance. The software's algorithm analyzed face attributes like skin color, face structure and angles of the face. Once matched, users could contact their look-alike via their Facebook profile.
Coke Zero claimed the inspiration for Facial Profiler came from the drink itself. The tagline for the project was: "If Coke Zero has Coke's taste, is it possible someone out there has your face?"