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Hit (drink)

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– Hit was introduced in 1956 by Grupo Cisneros beverage division
– Venture renamed as Hit de Venezuela
Coca-Cola formed a joint-venture with Grupo Cisneros in 1996
Coca-Cola purchased Hit, Chinotto, and Frescolita brands
– Panamerican Beverages Inc. bought the joint-venture for $1.01 billion in 1997

Coca-Cola Beverages Africa (66.5%)
Coca-Cola Europacific Partners (19.5%)
Coca-Cola FEMSA (28%)
Coca-Cola Hellenic (23.2%)
– Bambi (23.0%)

Former Holdings:
Beverage Partners Worldwide
Coca-Cola Amatil
Coca-Cola Enterprises
– Columbia Pictures
TriStar Pictures

– United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916)
– Escola v. Coca-Cola Bottling Co. (1944)
– Sinaltrainal v. Coca-Cola (2001)
– POM Wonderful v. Coca-Cola (2014)

Campaigns and Slogans:
– Ashita Ga Arusa
Coke Zero Facial Profiler
– Coming Together
– Country Sunshine
– Hey Kid, Catch!

Hit (drink) (Wikipedia)

Hit is a carbonated fruit-flavored soft drink brand owned by The Coca-Cola Company that is available in Venezuela, and is sold as the Venezuelan counterpart to Coca-Cola's existing Fanta brand.

TypeSoft drink
ManufacturerCoca-Cola FEMSA Venezuela
Country of origin Venezuela
Introduced1956; 68 years ago (1956)
Related productsFanta, Mirinda
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