Hit (drink)

History:
– Hit was introduced in 1956 by Grupo Cisneros beverage division
– Venture renamed as Hit de Venezuela
– Coca-Cola formed a joint-venture with Grupo Cisneros in 1996
– Coca-Cola purchased Hit, Chinotto, and Frescolita brands
– Panamerican Beverages Inc. bought the joint-venture for $1.01 billion in 1997

Ownership:
– Coca-Cola Beverages Africa (66.5%)
– Coca-Cola Europacific Partners (19.5%)
– Coca-Cola FEMSA (28%)
– Coca-Cola Hellenic (23.2%)
– Bambi (23.0%)

Former Holdings:
– Beverage Partners Worldwide
– Coca-Cola Amatil
– Coca-Cola Enterprises
– Columbia Pictures
– TriStar Pictures

Legal:
– United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916)
– Escola v. Coca-Cola Bottling Co. (1944)
– Sinaltrainal v. Coca-Cola (2001)
– POM Wonderful v. Coca-Cola (2014)

Campaigns and Slogans:
– Ashita Ga Arusa
– Coke Zero Facial Profiler
– Coming Together
– Country Sunshine
– Hey Kid, Catch!