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Guaraná Jesus

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– See also
– Cajuína
– Itubaína

– Notes and references
– Guaranas potent reputation makes consumers drink it up; Matt Moffett and Nikhil Deogun, The Wall Street Journal, reprinted by South Coast Today, 7-11-1999
– Bellos, Alex (December 12, 2004). Welcome to a strange new world. The Observer.
– Destination – Cities – São Luís. Brazilian Tourism Portal. Archived from the original on 2006-10-09. Retrieved 2006-10-16.
– Refrigerante Jesus – Renosa. 2010-05-07. Archived from the original on 2010-05-07. Retrieved 2023-01-30.
Coca-Cola Beverages Africa (66.5%)

– Former holdings
Coca-Cola Europacific Partners (19.5%)
Coca-Cola FEMSA (28%)
Coca-Cola Hellenic (23.2%)
– Bambi (23.0%)
Beverage Partners Worldwide

– Legal
– United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916)
– Escola v. Coca-Cola Bottling Co. (1944)
– Sinaltrainal v. Coca-Cola (2001)
– POM Wonderful v. Coca-Cola (2014)

– Campaigns and slogans
– Ashita Ga Arusa
Coke Zero Facial Profiler
– Coming Together
– Country Sunshine
– Hey Kid, Catch!

Guaraná Jesus (Wikipedia)

Guaraná Jesus is a Brazilian soft drink produced by Eduardo Lago, a Coca-Cola bottler based in São Luís. The drink is popular within the region, reportedly outselling Coca-Cola, and is made from extracts of the guarana plant, which contains caffeine (sometimes called "guaranine"), theophylline, and theobromine. Lago has noted that "Every Brazilian knows that guarana is a stimulant, and that means it stimulates everything". The drink is named for Jesus Norberto Gomes, the druggist who formulated the drink in 1920. The drink has a pink color, a cinnamon aroma and a very sweet taste, and is marketed with the slogan "the pink dream". The drink is now a brand owned by the Coca-Cola Company.

Guaraná Jesus on the rocks with lime
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