– **History:**
– Founded in 1967 by Momčilo Filipović and Petar Tutavac with support of the League of Communists of Yugoslavia.
– Started with a focus on domestically grown grain biscuits for healthy food.
– Received first award for quality consistency in 1979.
– Expanded to different regions of former Yugoslavia.
– Received ISO 9001 quality management certification in 1997.
– **Ownership and Acquisitions:**
– Acquired by Danube Foods Group in mid-2004.
– Salford Investment Fund sold Bambi to Mid Europa Partners in February 2015.
– Managed by Moji Brendovi since 2015 along with other assets in Serbia.
– Coca-Cola HBC acquired Bambi for €260 million in February 2019.
– Bambi is now owned by Coca-Cola HBC Serbia.
– **Products:**
– Introduced Plazma biscuit in 1968, a variation of Plasmon biscuits.
– Produced Grandmas cookie, a type of waffle, in 1990.
– Known for the Plazma biscuit and other popular products.
– No longer produces Grandmas cookie.
– Introduced new products in mid-2017.
– **Industry Recognition:**
– Received first quality consistency award in 1979.
– Became the first in Serbia to receive ISO 9001 quality management certification in 1997.
– One of the largest food companies in Serbia as of 2018.
– Received international certificate for quality management in food industry.
– Recognized for consistency in quality over the years.
– **References:**
– Various sources provide historical information about Bambi.
– Articles discuss the company’s products and market presence.
– Acquisition by Coca-Cola HBC in 2019.
– Details on ownership changes and management of assets.
– Financial details and industry analyses available from different sources.
Bambi a.d. (Serbian Cyrillic: Бамби а.д.) is a food manufacturing company headquartered in the town of Požarevac, Serbia. One of its signature products is a biscuit called Plazma, also known as Lane outside of former Yugoslavia. It is currently owned by Coca-Cola HBC Serbia.
 Official logo | |
Native name | Бамби |
|---|---|
| Company type | Joint-stock company |
| Industry | Branded food |
| Founded | 11 December 1989 (Current form) 1967 (Founded) |
| Headquarters | , Serbia |
Key people | Dragan Stajković (General director) |
| Products | Biscuits, chocolates |
| Brands | Plazma, Wellness, Zlatni Pek, Josh |
| Revenue |  €78.54 million (2018) |
 €16.01 million (2018) | |
| Total assets | €152.44 million (2018) |
| Total equity | €11.04 million (2018) |
| Owner | Coca-Cola HBC Serbia (100%) |
Number of employees | 647 (2018) |
| Website | bambi |
In 1968, the company started production of their now famous Plazma biscuit, originally a variation of Plasmon biscuits, and today it is one of their best selling products. In that time, "Plasmon" sued "Bambi" for stealing recipes and forms of cookies. That dispute, which was conducted in Greece, was lost by the Italians. Milos Reljin, a technologist, reduced the weight so that it did not match the "plasmon", and he also changed the recipe, because he added a new ingredient. At that time, a gentleman's agreement was made between the two factories. That "plasmon" bypasses the Yugoslav market, and that "plasma" goes to the western market under the name "lane". The font of the text "Bambi" was also used by the very small Yugoslav band "Bambi band".