– History:
– Royal brand introduced in 1922 by San Miguel Brewery
– San Miguel became first international bottler of Coca-Cola in 1927
– San Miguel spun off soft drink business to Coca-Cola Bottlers Philippines, Inc. in 1981
– Coca-Cola FEMSA Philippines, Inc. established in 2013
– Brand ownership transferred to The Coca-Cola Company in 2007
– Slogans:
– Pag-ibig kong Tunay! (My Tru Love!) (1973–1982)
– Royal, natural! (Royal, naturally!) (1982–1987)
– Ako at Royal, natural! (Royal and I, naturally!) (1987–1992)
– Ito ang gusto ko! (This is my choice!) (1992–1998)
– Yan ang tru! (That is tru!) (2003–2007)
– Controversy:
– Royal Tru-Orange among 300 products barred by U.S. FDA in 2004
– References:
– Royal Tru-Orange advertisement, 1976
– Article about RJ Ledesma, the Royal Tru-Orange model
– Article introducing Generation Kulit campaign
– Various articles from different sources
– Holdings and Legal:
– Coca-Cola Beverages Africa (66.5%)
– Coca-Cola Europacific Partners (19.5%)
– Coca-Cola FEMSA (28%)
– Coca-Cola Hellenic (23.2%)
– Bambi (23.0%)
This article needs additional citations for verification. (May 2018) |
Royal Tru (often referred to simply as Royal) is a carbonated fruit-flavored soft drink brand owned by The Coca-Cola Company that is exclusive to the Philippines. The brand was introduced in 1922 by the original San Miguel Brewery. Since being acquired by Coca-Cola's Philippines unit in 2007, the brand has become the Philippine counterpart of Coca-Cola's Fanta brand.
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| Type | Soft drink |
|---|---|
| Manufacturer | Coca-Cola Beverages Philippines, Inc. |
| Country of origin | Philippines |
| Introduced | 1922 |
| Variants | Royal Tru-Orange Royal Tru-Grape Royal Tru-Lemon |
| Related products | Fanta, Mirinda, Sunkist, Crush |