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Royal Tru

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– History:
– Royal brand introduced in 1922 by San Miguel Brewery
– San Miguel became first international bottler of Coca-Cola in 1927
– San Miguel spun off soft drink business to Coca-Cola Bottlers Philippines, Inc. in 1981
Coca-Cola FEMSA Philippines, Inc. established in 2013
– Brand ownership transferred to The Coca-Cola Company in 2007

– Slogans:
– Pag-ibig kong Tunay! (My Tru Love!) (1973–1982)
– Royal, natural! (Royal, naturally!) (1982–1987)
– Ako at Royal, natural! (Royal and I, naturally!) (1987–1992)
– Ito ang gusto ko! (This is my choice!) (1992–1998)
– Yan ang tru! (That is tru!) (2003–2007)

– Controversy:
– Royal Tru-Orange among 300 products barred by U.S. FDA in 2004

– References:
– Royal Tru-Orange advertisement, 1976
– Article about RJ Ledesma, the Royal Tru-Orange model
– Article introducing Generation Kulit campaign
– Various articles from different sources

– Holdings and Legal:
Coca-Cola Beverages Africa (66.5%)
Coca-Cola Europacific Partners (19.5%)
Coca-Cola FEMSA (28%)
Coca-Cola Hellenic (23.2%)
– Bambi (23.0%)

Royal Tru (Wikipedia)

Royal Tru (often referred to simply as Royal) is a carbonated fruit-flavored soft drink brand owned by The Coca-Cola Company that is exclusive to the Philippines. The brand was introduced in 1922 by the original San Miguel Brewery. Since being acquired by Coca-Cola's Philippines unit in 2007, the brand has become the Philippine counterpart of Coca-Cola's Fanta brand.

Royal Tru
TypeSoft drink
ManufacturerCoca-Cola Beverages Philippines, Inc.
Country of origin Philippines
Introduced1922; 102 years ago (1922)
VariantsRoyal Tru-Orange
Royal Tru-Grape
Royal Tru-Lemon
Related productsFanta, Mirinda, Sunkist, Crush
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