**History and Development**:
– Fresca was trademarked by The Coca-Cola Company in July 1962.
– Introduced in 1966 in the United States and international markets.
– By 1969, Fresca had the highest market share of all artificially sweetened soft drinks in America.
– Test marketing began in 1964 and expanded in 1965, leading to successful national introduction.
– The initial marketing campaign branded Fresca as the Blizzard of Flavor.
– Formula changes included the use of cyclamates, saccharin, and NutraSweet-brand aspartame over the years.
– Packaging redesigns occurred in 2005 and 2018, introducing new flavors and targeting millennials.
**Trademark and Marketing**:
– The trademark for Fresca covered various products and expanded to soft drinks, syrups, and concentrates.
– Competes primarily against Keurig Dr Pepper’s Squirt.
– Notable fans include U.S. President Lyndon B. Johnson and Bravo network host Andy Cohen.
– Fresca is prominently featured in the superhero television series ‘The Boys.’
– The initial marketing campaign was created by F. William Free and achieved high consumer awareness.
– References include marketing campaigns, brand facts, and historical evolution.
**Formula and Packaging Changes**:
– Originally marketed as a sugar-free, citrus-flavored diet soft drink.
– Formula changes over the years included replacing cyclamates with saccharin and then with aspartame.
– Acesulfame potassium was added as a secondary sweetener in 2005.
– Packaging changes occurred multiple times, notably in 2005 and 2018.
– Introduced new flavors like Sparkling Peach Citrus and Sparkling Black Cherry Citrus.
– Currently sold in plastic bottles and aluminum cans in the US.
**Market Expansion and Cultural Significance**:
– Sugar-sweetened versions marketed in Latin America as Citra and as Quatro in Colombia and Argentina.
– Introduced in South Africa in the early 1990s with colorful ads but later discontinued.
– Developed a cult following in South Africa.
– Response to requests from immigrant communities for specific flavors.
– Fresca’s disputed 1958 launch and evolution as a refreshing citrus soda with no sugar or calories.
– Cultural references in popular media and entertainment, like in ‘The Boys.’
**Historical Impact and Consumer Perception**:
– Evolution of Fresca’s formulation and branding over the years.
– Impact of ingredient changes on consumer perception.
– Influence of packaging redesigns on consumer appeal and market positioning.
– Historical significance of Fresca’s introduction and evolution in the beverage market.
Fresca is a grapefruit-flavored citrus soft drink created by The Coca-Cola Company. Borrowing the word Fresca (meaning "fresh") from Italian, Spanish and Portuguese, it was introduced in the United States in 1966. Originally a bottled sugar-free diet soda, sugar sweetened versions were introduced in some markets.
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| Type | Soft drink |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced | 1966 |
| Flavor | Grapefruit Citrus, Black Cherry Citrus, Peach Citrus and Blackberry Citrus |
| Variants | Fresca 1 |
| Website | www |
Currently, Fresca has been rebranded as "Fresca Sparkling Soda Water", reformulated in four flavors – Grapefruit Citrus, Black Cherry Citrus, Peach Citrus and Blackberry Citrus – and described as "The original no sugar, no calorie sparkling beverage". In the US, Fresca is currently sold in plastic bottles and aluminum cans.