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Sprite (drink)

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**History of Sprite**:
– Sprite brand name created by T. C. Bud Evans in 1955
Coca-Cola Company acquired rights to Sprite in 1960
– Lemon-lime Sprite developed in West Germany in 1959
– Introduced in the US in 1961 as a competitor to 7 Up
– Various flavors like strawberry and orange were part of the original line

**Marketing and Promotion**:
– Sprite ads use the word lymon and feature concave spots on the bottle
– Key slogans include ‘I Like the Sprite In You’ (1987-1994) and ‘Obey Your Thirst’ (1993)
– Urban-oriented ads with hip-hop themes featuring artists like LL Cool J
– Various marketing campaigns with graffiti art, vinyl dolls, and urban connections
– Sprite underwent label redesign in 2009

**Formula Changes of Sprite**:
France reformulated Sprite in 2012 to reduce sugar and add Stevia
– UK changed Sprite formula in 2018 to reduce sugar and use Aspartame
Netherlands relaunched Sprite exclusively as sugar-free in 2017
– Australia introduced a new Sprite recipe with 40% less sugar in 2019
– UK announced another formula change in 2023 to differentiate Sprite and Sprite Zero Sugar

**Variants and Product Innovations**:
– Sprite Zero Sugar introduced in 1974
– Various flavor innovations like Sprite Remix Tropical, Sprite Green, and Sprite 6 Mix
– Introduction of Sprite Ginger and Sprite Lemon+ in 2022
– Collaboration with Absolut Vodka for a ready-to-drink cocktail in 2024
– Club Cool attraction at Epcot in Walt Disney World offering Russian Sprite

**Business Partnerships and Legal Cases**:
Coca-Cola Beverages Africa, Coca-Cola Europacific Partners, Coca-Cola FEMSA, Coca-Cola Hellenic, Bambi
– Legal cases involving Coca-Cola, including United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916) and Sinaltrainal v. Coca-Cola (2001)
– Former holdings like Beverage Partners Worldwide and Coca-Cola Enterprises
– Various collaborations with partners like LeBron James and McDonald’s
– Involvement in the No Sugar Movement with Fanta and Sprite, and launch of Sprite Green in North America

Sprite (drink) (Wikipedia)

Sprite is a clear, lemon-lime flavored soft drink created by the Coca-Cola Company. Sprite comes in multiple flavors, including cranberry, cherry, grape, orange, tropical, ginger, and vanilla. Ice, peach, Berryclear remix, and newer versions of the drinks are artificially sweetened. Sprite was created to compete primarily against 7-Up.

Logo since 2022
A 600ml plastic bottle of Sprite
ManufacturerThe Coca-Cola Company
Country of origin Germany (drink)
United States (branding)
Introduced1961; 63 years ago (1961)
VariantsSee variations below
Related products7 Up, Starry, Mitsuya Cider Edit this on Wikidata
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