7 Up

**History of 7 Up**:
– Created by Charles Leiper Grigg in 1920.
– Originally named Bib-Label Lithiated Lemon-Lime Soda in 1929.
– Contained lithium citrate until 1948.
– Name shortened to 7 Up by 1936.
– Sold to Philip Morris in 1978 and later split in 1986.

**Product Consumption**:
– Consumed cold or with ice.
– Used as a mixer for cocktails.
– Also used in punches.
– Commonly enjoyed refrigerated.
– Popular in highball alcoholic drinks.

**7 Up Formula**:
– Reformulated multiple times since 1929.
– U.S. version marketed as 100% natural in 2006.
– Chelating agent removed in 2006 reformulation.
– Sweetened with high-fructose corn syrup in the U.S.
– Center for Science in the Public Interest challenged natural claims in 2007.

**Variants of 7 Up**:
– Original 7 Up launched in 1929.
– 7 Up Zero Sugar introduced in 1963.
– Cherry 7 Up launched in 1987.
– 7 Up Gold introduced in 1988.
– Orange 7 Up sold in non-U.S. territories.

**Additional Variants of 7 Up**:
– Diet 7 Up reformulated with sucralose.
– 7 Up Revive marketed as an Isotonic drink.
– Various versions sold in different countries like 7 Up Free, 7 Up Light, Cherry 7 Up Zero Sugar, 7 Up Tropica.

**Marketing and Ownership**:
– Marketed as having 100% Natural Flavors with controversies.
– Ownership history from being privately owned to mergers with Dr Pepper and Cadbury Schweppes.
– Corporate Sponsorship details with The Jerry Lewis MDA Labor Day Telethon.

**Unique 7 Up Varieties**:
– Includes products like Twist, dnL, 7 Up Plus, 7 Up Citrus Splash, 7 Up Ice, 7 Up Frootaz, and 7 Up H2OH! with specific details on each variant.

7 Up (Wikipedia)

This article is about the beverage. For other uses, see 7 Up (disambiguation).

7 Up (stylized as 7up outside the United States) or Seven Up is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo.

7 Up

American and international logos used since 2015
Type	Lemon-lime drink
Manufacturer	Keurig Dr Pepper PepsiCo (international distribution only)
Distributor	PepsiCo
Country of origin	United States
Introduced	June 19, 1929; 94 years ago (1929-06-19) (as Bib-Label Lithiated Lemon-Lime Soda) June 23, 1936; 87 years ago (1936-06-23) (as 7 Up)
Color	Colorless Pink (Cherry/Diet Cherry, United States only)
Variants	List dnL (discontinued) 7 Up Plus (discontinued) 7 Up Ten Tropical 7 Up 7 Up nimbooz 7 Up nimbooz masala soda (India) 7 Up Retro (outside of the U.S.) Diet 7 Up 7 Up Zero Sugar Cherry 7 Up Diet Cherry 7 Up Cherry 7 Up Zero Sugar Orange 7 Up Raspberry 7 Up 7 Up Free 7 Up Free Mojito (UK, Ireland, Germany) 7 Up Light 7 Up Lime 7 Up Cherry (UK) 7 Up Mojito (France) 7 Up Gold (discontinued) 7 Up Revive 7 Up Ice Cola (discontinued) 7 Up Citrus Splash (discontinued) 7 Up Lemon Squeeze (discontinued) 7 Up Tropical (France) 7 Up Tropical Splash (discontinued) 7 Up Pomegranate (discontinued) 7 Up Frootaz (discontinued) 7 Up Yerbabuena (discontinued)
Related products	Mitsuya Cider, Sprite, Bubble Up, Starry
Website	www.7up.com