Skip to Content


« Back to Glossary Index

– Kool-Aid was invented by Edwin Perkins in Hastings, Nebraska.
– Its predecessor was a liquid concentrate called Fruit Smack.
– Perkins discovered a way to remove the liquid from Fruit Smack, leaving only a powder, named Kool-Aid.
– Production moved to Chicago in 1931 and was sold to General Foods in 1953.
– Kool-Aid Days is celebrated yearly in Hastings, Nebraska.

– Kool-Aid is sold in powder form in packets or tubs.
– It is mixed with sugar and water to prepare the beverage.
– It can be served with ice, chilled, or in sugar-free varieties.
– Kool-Aid is also available in single-serving packets and pre-mixed bottles.
– The colors in Kool-Aid can be used as a dye for hair or wool.

Advertising and Promotion:
– The Kool-Aid Man is the mascot of Kool-Aid.
– Introduced in the 1950s, the Kool-Aid Man is known for bursting through walls in ads.
– Kraft shifted marketing towards Latinos in 2011.
– The Kool-Aid Man was reimagined as a CGI character in 2013.
– Kool-Aid has been associated with various historical events and references.

Relation to LSD:
– Kool-Aid has been spiked with LSD in documented instances.
– Project MKUltra used Kool-Aid spiked with LSD in experiments.
– Ken Kesey and the Merry Pranksters gave out LSD-laced Kool-Aid at Acid Tests.
– Tom Wolfe wrote about these events in his book “The Electric Kool-Aid Acid Test.”

– The History of Kool-Aid and Edwin Perkins.
– Nebraska named Kool-Aid its official soft drink.
– Kraft partnered with SodaStream for Kool-Aid flavors.
– Kool-Aid Days is celebrated annually in Hastings.
– Various articles and sources discuss the history and impact of Kool-Aid.

Kool-Aid (Wikipedia)

Kool-Aid is an American brand of flavored drink mix owned by Kraft Heinz based in Chicago, Illinois. The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate named Fruit Smack.

Product typeDrink mix
OwnerKraft Heinz
CountryUnited States
Introduced1927; 97 years ago (1927)
« Back to Glossary Index