**1. History and Development of Cadbury:**
– Established in 1824 by John Cadbury.
– Became Cadbury Brothers in 1847.
– Introduced chocolate bar in 1849.
– Received royal warrant in 1854.
– Merged with J. S. Fry & Sons in 1919.
– Introduced Dairy Milk bar in 1905.
– Created Bournville Cocoa in 1906.
– Introduced new products like Flake, Creme eggs, Fruit and Nut, and Crunchie in the 1920s and 1930s.
– Cadbury opened its first overseas factory in 1918.
– Cadbury estimated that by the mid-1930s, 90% of the British population could afford to buy chocolate.
**2. Corporate Developments and Mergers:**
– Became a private limited company in 1899.
– Merged with Schweppes in 1969.
– Split from Cadbury Schweppes in 2008.
– Produced the Cadbury Report on corporate governance in 1992.
– Cadbury was part of the FTSE 100 until 2010.
– Acquired Peter Paul in 1978.
– Cadbury Schweppes became the world’s largest confectionery company in 2003.
– Sold its Beverages and Foods division in 1986.
– Acquired Canada Dry and Dr Pepper stakes.
– Sold U.S. confectionery operations to Hershey in 1988.
**3. Operations and Production Sites:**
– Head office located at Cadbury House in Uxbridge Business Park.
– Kraft confirmed Cadbury would remain at Cadbury House post-acquisition.
– Bournville plant established in 1879 is known as the ‘factory in a garden.’
– Bournville employs nearly 1,000 people.
– Mondelez invested £75 million in the site in 2014.
– Cadbury’s UK confectionery business has eight factories and 3,000 staff.
– Mondelez sells biscuits under the Cadbury brand.
– Cadbury cakes and chocolate spread are manufactured under license by Premier Foods.
**4. Global Expansion and Acquisitions:**
– Cadbury merged with Schweppes in 1969.
– Acquired Peter Paul in 1978.
– Kraft made a takeover bid for Cadbury in 2009.
– Cadbury and Kraft reached a deal in January 2010 for £11.5 billion.
– Hershey considered buying Cadbury but decided not to counter Kraft’s offer.
– Kraft secured over 71% of Cadbury’s shares in February 2010.
– Cadbury Ireland Limited is based in Coolock in Dublin and Rathmore, County Kerry.
– Cadbury USA is headquartered in Parsippany-Troy Hills, New Jersey.
**5. Recent Events and Global Impact:**
– Cadbury announced the closure of the Somerdale Factory in 2007.
– Kraft pledged to honor Cadbury’s commitments post-acquisition in 2010.
– Cadbury faced backlash for using palm oil in chocolate products.
– Cadbury pledged to source cocoa beans through Fair Trade channels.
– Cadbury faced controversy over halal certification in Australia.
– Cadbury’s Claremont factory ceased full tours in 2008 for health and safety reasons.
– Cadbury has been upgrading its manufacturing facility in Tasmania since 2001.
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (originally Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars. Cadbury is internationally headquartered in Greater London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, in 2013 The Daily Telegraph named Cadbury among Britain's most successful exports.
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| Company type | Subsidiary |
|---|---|
| Industry | Confectionery |
| Founded | 4 March 1824 in Birmingham, England. |
| Founder | John Cadbury |
| Headquarters | Uxbridge Business Park, Greater London, England |
Key people | Dirk Van de Put (chairman and CEO) |
| Brands | List of Cadbury brands |
| Parent | Mondelez International |
| Website | cadbury |
Cadbury was founded in 1824 in Birmingham, England, by John Cadbury (1801–1889), a Quaker who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced by George Jr in 1905, used a higher proportion of milk in the recipe than rival products. By 1914, it was the company's best-selling product. Successive members of the Cadbury family have made innovations with chocolate products. Cadbury, Rowntree's and Fry's were the big three British confectionery manufacturers throughout much of the 19th and 20th centuries.
Cadbury was granted its first royal warrant from Queen Victoria in 1854. It held a royal warrant from Elizabeth II from 1955 to 2022. Cadbury merged with J. S. Fry & Sons in 1919, and Schweppes in 1969, known as Cadbury Schweppes until 2008, when the American beverage business was split as Dr Pepper Snapple Group; the rights ownership of the Schweppes brand had already differed between various countries since 2006. In 1992, Sir Adrian Cadbury, chairman of the company for 24 years, produced the Cadbury Report, a code of best practice which served as a basis for reform of corporate governance around the world. Cadbury was a constant constituent of the FTSE 100 on the London Stock Exchange from the index's 1984 inception until the company was bought by Kraft Foods Inc. in 2010.