History:
– German-Genevan scientist Johann Jacob Schweppe developed bottled carbonated mineral water in late 18th century
– Schweppes Company founded in Geneva in 1783
– Schweppes commercialized Malvern Water in 1843
– Schweppes merged with Cadbury in 1969
– Keurig Dr Pepper owns the Schweppes trademark in Canada and US
Marketing:
– Artist William Barribal created posters for Schweppes in 1920s and 1930s
– Term “Schweppervescence” coined by S.T.Garland Advertising in 1945
– Ad campaigns in 1950s and 1960s featured Commander Whitehead and Benny Hill
– Campaign “Schweppeshire” written by Stephen Potter
– Campaign using onomatopoeia voiced by British actor William Franklyn
References:
– Schweppes was the official sponsor of Prince Albert’s Great Exhibition in 1851
– Schweppes soda water was the world’s first soft drink
– Schweppes Holdings Limited holds a royal warrant
– Schweppes sold for $1.2 billion in 2008
– Various references to Schweppes in books and media
External links:
– Wikimedia Commons has media related to Schweppes
– Dr. Enuf
– Links to Schweppes Tonic Water TV adverts on YouTube
– George Him website
– Various sources for Schweppes products and advertisements
Schweppes (/ʃwɛps/ SHWEPS, German: [ʃvɛps]) is a soft drink brand that originated in the Republic of Geneva; it is made, bottled and distributed worldwide by multiple international conglomerates, depending on licensing and region, that manufacture and sell soft drinks. Schweppes was one of the earliest forms of a soft drink, originally being regular soda water created in 1783. Today, various drinks other than soda water bear the Schweppes brand name, including various types of lemonade and ginger ales.
 | |
| Type | Carbonated mineral water |
|---|---|
| Distributor | The Coca-Cola Company (Albania, Algeria, Argentina, Belarus, Bosnia and Herzegovina, Brazil, Bulgaria, Chile, Colombia, Croatia, Egypt, Estonia, Greece, Iceland, India, Indonesia, Ireland, Japan, Kazakhstan, Latvia, Lebanon, Lithuania, Malaysia, Malta, Moldova, Montenegro, Morocco, North Macedonia, New Zealand, Philippines, Romania, Russia, Saudi Arabia, Serbia, Slovenia, South America, South Africa, South Korea, Turkey, Tunisia, Ukraine, United Kingdom, and Vietnam) Jafora-Tabori (Israel) Keurig Dr. Pepper (North America) Schweppes Australia (Australia) Suntory (Andorra, Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Hungary, Italy, Liechtenstein, Luxembourg, Monaco, Netherlands, Norway, Poland, Portugal, San Marino, Slovakia, Spain, Sweden, and Switzerland) Swire Coca-Cola (China, Hong Kong, and Taiwan) |
| Country of origin | Geneva, Republic of Geneva |
| Introduced | 1783 |
| Website | www |
The company has held the British royal warrant since 1836 and was the official sponsor of Prince Albert's Great Exhibition in Hyde Park, London in 1851.