**Corporate History and Mergers**:
– Kraft Foods Inc. split into two publicly traded companies in August 2011, leading to the creation of Mondelēz International, Inc.
– Kraft Foods Inc. spun off its North American grocery business as Kraft Foods Group, Inc. in October 2012.
– An arbitration ruling in November 2013 ordered Starbucks to pay Kraft Foods Inc. $2.7 billion due to contract termination.
– Kraft Foods Group Inc. announced a merger with H.J. Heinz Company on March 25, 2015, backed by 3G Capital and Berkshire Hathaway Inc.
– The merger was completed on July 2, 2015, leading to the formation of The Kraft Heinz Company, the world’s fifth-largest food and beverage company.
**Sponsorships and Promotions**:
– Kraft is an official partner and sponsor of Major League Soccer and the National Hockey League.
– Kraft Hockeyville, sponsored by Kraft Foods since 2006, supports community hockey spirit.
– Kraft sponsored various sports events like the Kraft Nabisco Championship on the LPGA tour and the Kraft Fight Hunger Bowl in college football.
– Kraft Hockeyville expanded to the United States in 2015, with separate competitions for U.S. communities.
**Brands and Products**:
– Kraft Foods Group’s core businesses include beverage, cheese, dairy foods, snack foods, and convenience foods.
– Major brands under Kraft Foods Group include A.1.
– Kraft’s diverse brand portfolio covers various food categories and has a significant presence in North American grocery markets.
– The company’s products are well-known in the beverage and snack food industries.
**Industry Presence and Operations**:
– Kraft Foods Group, Inc. was an American food manufacturing and processing conglomerate headquartered in Chicago, Illinois.
– Kraft Foods Group became part of Kraft Heinz on July 2, 2015, forming The Kraft Heinz Company.
– The split from Kraft Foods Inc. aimed to focus on separate market segments for better growth and efficiency.
**Key People and Associated Concepts**:
– Key figures associated with Kraft Foods include James L. Kraft, Henry J. Heinz, and Joel Owsley Cheek.
– Related concepts include Heinz 57, Mondelez International (Nabisco, Cadbury), and Kraft Foods Inc.
This article needs to be updated. (September 2023) |
Kraft Foods Group, Inc. (doing business as Kraft Foods Group) was an American food manufacturing and processing conglomerate, split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July 2, 2015.
 Logo used since 2012. | |
| Company type | Division |
|---|---|
| Nasdaq: KRFT | |
| ISIN | US50076Q1067  |
| Industry | Food processing |
| Predecessor | Kraft Foods Inc. |
| Founded | October 1, 2012 |
| Founder | James L. Kraft |
| Defunct | July 2, 2015 |
| Fate | Merged with Heinz to form Kraft Heinz, remaining as a division |
| Successor | Kraft Heinz |
| Headquarters | Chicago, Illinois, United States |
Area served | Worldwide |
| Products | List of products |
Number of employees | 22,500 (2015) |
| Parent | Kraft Heinz |
| Website | kraftheinzcompany.com |
A merger with Heinz, arranged by Heinz owners Berkshire Hathaway and 3G Capital, was completed on July 2, 2015, forming The Kraft Heinz Company, the fifth-largest food and beverage company in the world.