– **History**
– Crystal Light was sold in test markets starting in 1982.
– By mid-1983, it was available in 11 test areas.
– The product was introduced nationwide in the U.S. in April 1984.
– In its first year on the national market, Crystal Light generated $150 million in sales.
– It accounted for 20% of all powdered drink mixes and two-thirds of sugar-free drink mixes in the U.S.
– **Test Marketing and Introduction**
– Crystal Light was initially tested in various markets in 1982.
– It expanded to 11 test areas by mid-1983.
– The product was officially launched across the U.S. in April 1984.
– In its first year on the national market, Crystal Light achieved significant sales figures.
– It quickly became a popular choice in the powdered drink mix category.
– **Advertisements**
– Linda Evans starred in a 1985 commercial, showcasing aerobics and Crystal Light.
– Another commercial with Evans exercising in a gym was released at an unspecified date.
– Evans featured in a final commercial in 1987 or 1988, performing stunts and enjoying Crystal Light.
– Print ads often depicted Evans in workout attire promoting the brand.
– Priscilla Presley and Raquel Welch also appeared in Crystal Light commercials in 1986 and 1987, respectively.
– **Ingredients**
– Crystal Light is sweetened with aspartame, acesulfame potassium, sucralose, and/or sugar.
– The product line expanded to include single-serve On The Go packets in 2004.
– In 2010, Crystal Light launched Pure Fitness, a naturally sweetened fitness drink mix.
– Some flavors contain added caffeine, notably Crystal Light Energy variants.
– Kraft Heinz offers a product locator for Crystal Light in the U.S. and Canada.
– **Products**
– The official Crystal Light website provided product information as of January 2019.
– Crystal Light’s packaging was redesigned in 2009 to reduce packaging waste.
– In 2010, Crystal Light introduced Pure Fitness, a low-calorie fitness drink mix.
– Crystal Light Pure Fitness was rebranded as Crystal Light Pure in 2011.
– Some Crystal Light products contain added caffeine, with specific amounts per serving.
Crystal Light is an American brand of powdered and artificially sweetened beverage mixes produced by Kraft Heinz. It was introduced in 1982 to a test market and released to the public in April 1984. General Foods, a now defunct company, were the original sellers of the product, but now it is sold by Kraft Foods. It is available in a wide variety of flavors, such as lemonade, sweet tea, and fruit punch.
 | |
 Glass of Crystal light lemonade | |
| Product type | Drink mix |
|---|---|
| Owner | Kraft Heinz |
| Country | U.S. |
| Introduced | 1982 |
| Website | crystallight.com |