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**Company Overview and History:**
– Founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker in Seattle.
– Howard Schultz led aggressive expansion as CEO from 1986 to 2000 and 2008 to 2017.
– Starbucks offers a wide range of drinks, food, and merchandise.
– Starbucks operates 6 coffee roasteries and 43 coffee bars.
– Starbucks opened in Seattle on March 30, 1971.
– Initially sold coffee beans and equipment.
– Inspired by Alfred Peet, leading to the brand name ‘Starbucks.’
– Started selling espresso coffee in 1986.

**Leadership and Management:**
– Howard Schultz served as CEO from 1986 to 2000 and 2008 to 2017.
– Orin Smith, Jim Donald, and Kevin Johnson also held CEO positions.
– Laxman Narasimhan succeeded Schultz in April 2023.
– Starbucks faced controversies but maintains substantial brand loyalty.
– Howard Schultz stepped down as CEO in October 2022.
– Laxman Narasimhan became Starbucks’s next CEO in October 2022.

**Expansion and International Ventures:**
– Starbucks had 35,711 stores in 80 countries as of November 2022.
– Starbucks planned to open 1,000 Reserve coffee shops by 2017.
– Starbucks sold all stores in Australia in May 2014.
– Starbucks acquired the remaining stake in its Chinese venture in July 2017.
– Starbucks explored selling its UK stores in July 2022.

**Innovations, Initiatives, and Response to Challenges:**
– Starbucks introduced various initiatives like My Starbucks Idea and Tweet-a-Coffee promotion.
– Starbucks responded to challenges by closing stores temporarily due to COVID-19 and requesting reduced rent.
– Starbucks planned to increase its store count to 55,000 by 2030 in December 2020.
– Starbucks launched the community website My Starbucks Idea in 2008.
– Starbucks started posting calorie counts on menus in June 2013.

**Product Offerings and Expansion:**
– Starbucks offers various coffee cup sizes and low-calorie/sugar-free options.
– Non-dairy milk options include soy milk, coconut milk, almond milk, and oat milk.
– Starbucks acquired Ethos water, offering bottled water for clean water projects.
– Starbucks introduced VIA Ready Brew instant coffee packets and the Verismo single-serve coffee machine.
– Starbucks expanded into selling alcoholic beverages and fruit juices, beverages, and sodas.

Starbucks (Wikipedia)

Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It was founded in 1971, and is currently the world's largest coffeehouse chain.

Starbucks Corporation
Company typePublic
ISINUS8552441094 Edit this on Wikidata
IndustryCoffee shop
FoundedMarch 30, 1971; 53 years ago (1971-03-30)
Pike Place Market, Elliott Bay, Seattle, Washington, U.S.
HeadquartersStarbucks Center,
Seattle, Washington
Number of locations
38,038 (2023)
Area served
84 countries
Key people
  • Coffee beverages
  • smoothies
  • tea
  • baked goods
  • sandwiches
RevenueIncrease US$35.98 billion (2023)
Increase US$5.871 billion (2023)
Increase US$4.125 billion (2023)
Total assetsIncrease US$29.45 billion (2023)
Total equityNegative increase US$−7.99 billion (2023)
Number of employees
c. 381,000 (2023)
Footnotes / references
Financials as of October 1, 2023.
Interior of the Pike Place Market location in 1977
Howard Schultz was chief executive from 1986 to 2000, and again from 2008 to 2017

As of November 2022, the company had 35,711 stores in 80 countries, 15,873 of which were located in the United States. Of Starbucks' U.S.-based stores, over 8,900 are company-operated, while the remainder are licensed.

The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a wider variety of coffee experiences. Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. Some offerings are seasonal or specific to the locality of the store. Depending on the country, most locations provide free Wi-Fi Internet access.

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