– **History**:
– PepsiCo purchased a domain name for a new lemon-lime drink brand to replace Sierra Mist in July 2022.
– In August 2022, the company filed for a trademark for the brand name Starry and a logo.
– Starry was distributed in stores starting in January 2023, targeting Generation Z.
– Analysts suggested Starry could potentially take 5–10% market share from Sprite.
– Starry became the sponsor of the NBA Three-Point Contest since the 2022-23 season.
– **Reception**:
– Social media reception indicates Starry tastes similar to Sierra Mist for some.
– Others feel Starry tastes more like Sprite, the leading lemon-lime soft drink.
– Starry is noted for having a stronger citrus flavor compared to Sierra Mist.
– **References**:
– Various publications reported on the launch and impact of Starry.
– Trademark applications and partnerships related to Starry were documented.
– Taste tests between Starry and Sierra Mist were conducted by media outlets.
– PepsiCo’s decision to discontinue Sierra Mist in favor of Starry was widely covered in the media.
– **Product Details**:
– Starry is sold in cans of 7.5 oz or 12 oz, and plastic bottles ranging from 16 oz to two liters.
– The drink is made of carbonated water, high-fructose corn syrup, citric acid, natural flavor, and preservatives.
– Starry uses high-fructose corn syrup as a sweetener, unlike Sierra Mist which used cane sugar.
– Starry’s packaging includes special shot balls for the NBA Three-Point Contest.
– The drink’s marketing is focused on appealing to Generation Z consumers.
– **Industry Impact**:
– Starry’s launch aimed to compete with Sprite in the lemon-lime soft drink market.
– Industry analysts predicted Starry could potentially capture a significant market share.
– Starry’s sponsorship of the NBA Three-Point Contest brought new elements to the event.
– The partnership with the NBA aimed to increase brand visibility and engagement.
– Starry’s distribution strategy and product range were designed to cater to a younger demographic.
Starry is a lemon-lime soft drink distributed by PepsiCo. Distribution began in January 2023. The brand is aimed at competing against Sprite and 7 Up. In January 2023, Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category. Starry contains no caffeine, and as of April 2023 is available in Regular and Zero-Sugar varieties.
 | |
| Product type | Lemon-lime soft drink |
|---|---|
| Owner | PepsiCo |
| Country | United States |
| Introduced | January 1, 2023 |
| Related brands | Sierra Mist (predecessor) Teem Slice |
| Website | starrylemonlime.com |