**Company History and Evolution**:
– Founded by Peter Van Stolk in 1995.
– Revenue shift to Jones Soda brand in the 2000s.
– Transition to cane sugar in products in 2006-2007.
– Financial struggles in 2007 and downsizing in 2008.
– Leadership changes in the 2010s.
**Product Line Expansion**:
– Introduction of Jones Soda in 1996 with six flavors.
– Distribution deals with Starbucks and Target.
– Expansion of flavor offerings over the years.
– Introduction of Slim and Sugar-Free line.
– Launch and discontinuation of Jones Energy drinks.
– Introduction of Jones Juice in 2001, later renamed to Jones Naturals.
– Introduction of Jones Organics in 2005, focusing on organic ingredients and natural flavors.
**Innovative Products and Collaborations**:
– Collaboration with Lime Lite Marketing for flavored lip balm.
– Introduction of frozen soda pops.
– Expansion into cannabis-infused soda and candy with Mary Jones brand.
– Introduction of carbonated candy in collaboration with Big Sky Brands.
– Limited edition releases including unique flavors like Turkey & Gravy, Green Bean Casserole, and Smoked Salmon Pâté.
**Marketing and Promotions**:
– Focus on product placement over traditional advertising methods.
– Utilization of Jones Pro Riders and Jones Emerging Athletes for promotion.
– Operation of Jones Soda RVs for distributing soda and engaging with people.
– Unique label designs featuring customer-submitted photographs.
– Creation of myJones for personalized 12-packs with custom labels.
**Noteworthy Collaborations and Events**:
– Collaboration with Starbucks and subsequent impact.
– Launch of cannabis-infused sodas under the Mary Jones brand.
– Unique soda flavors like Tofurky and Gravy, Chips, Cheese and Gravy.
– Partnership with Breast Cancer Recovery Foundation and Seattle Seahawks.
– Notable limited editions and product launches over the years, including themed collections like Halloween and Christmas releases.
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Jones Soda Co. is a beverage company based in Seattle, Washington, United States. It bottles and distributes soft drinks, non-carbonated beverages, energy drinks, and candy.
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| Company type | Public (OTN:JSDA) |
|---|---|
| Founded | 1995 in Vancouver, British Columbia, Canada |
| Founder | Peter Van Stolk |
| Headquarters | SODO area of Seattle, Seattle , United States |
Area served | United States and Canada |
Key people | Mark Murray |
| Products | Soft drinks, candy |
| Revenue |  US$6.02 million (2022) |
 US$1.44 million (2022) | |
| Subsidiaries | Lemoncocco |
| Website | www.jonessoda.com |