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Jones Soda

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**Company History and Evolution**:
– Founded by Peter Van Stolk in 1995.
– Revenue shift to Jones Soda brand in the 2000s.
– Transition to cane sugar in products in 2006-2007.
– Financial struggles in 2007 and downsizing in 2008.
– Leadership changes in the 2010s.

**Product Line Expansion**:
– Introduction of Jones Soda in 1996 with six flavors.
– Distribution deals with Starbucks and Target.
– Expansion of flavor offerings over the years.
– Introduction of Slim and Sugar-Free line.
– Launch and discontinuation of Jones Energy drinks.
– Introduction of Jones Juice in 2001, later renamed to Jones Naturals.
– Introduction of Jones Organics in 2005, focusing on organic ingredients and natural flavors.

**Innovative Products and Collaborations**:
– Collaboration with Lime Lite Marketing for flavored lip balm.
– Introduction of frozen soda pops.
– Expansion into cannabis-infused soda and candy with Mary Jones brand.
– Introduction of carbonated candy in collaboration with Big Sky Brands.
– Limited edition releases including unique flavors like Turkey & Gravy, Green Bean Casserole, and Smoked Salmon Pâté.

**Marketing and Promotions**:
– Focus on product placement over traditional advertising methods.
– Utilization of Jones Pro Riders and Jones Emerging Athletes for promotion.
– Operation of Jones Soda RVs for distributing soda and engaging with people.
– Unique label designs featuring customer-submitted photographs.
– Creation of myJones for personalized 12-packs with custom labels.

**Noteworthy Collaborations and Events**:
– Collaboration with Starbucks and subsequent impact.
– Launch of cannabis-infused sodas under the Mary Jones brand.
– Unique soda flavors like Tofurky and Gravy, Chips, Cheese and Gravy.
– Partnership with Breast Cancer Recovery Foundation and Seattle Seahawks.
– Notable limited editions and product launches over the years, including themed collections like Halloween and Christmas releases.

Jones Soda (Wikipedia)

Jones Soda Co. is a beverage company based in Seattle, Washington, United States. It bottles and distributes soft drinks, non-carbonated beverages, energy drinks, and candy.

Jones Soda Co.
Company typePublic (OTN:JSDA)
Founded1995; 29 years ago (1995) in Vancouver, British Columbia, Canada
FounderPeter Van Stolk
HeadquartersSODO area of Seattle,
United States
Area served
United States and Canada
Key people
Mark Murray
ProductsSoft drinks, candy
RevenueIncrease US$6.02 million (2022)
Decrease US$1.44 million (2022)
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