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Pepsi-Cola Made with Real Sugar

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**Soft Drink Industry Transition to Real Sugar:**
– In the late 1970s, sugar prices rose, leading to a shift to high-fructose corn syrup (HFCS) by U.S. soft drink manufacturers.
– By the mid-1980s, most major soft drink brands in North America had switched to HFCS, except for the original Coca-Cola formula.
Sugar is still used in most countries for soft drink production.
– In the late 2000s, demand for sugar-sweetened drinks increased due to taste preferences and concerns over HFCS health effects.
– Decreased sugar costs made a return to sugar more feasible.

**Pepsi’s Real Sugar Products Evolution:**
PepsiCo announced plans in 2009 to release Pepsi and Mountain Dew with pure cane sugar and without citric acid on a limited basis.
– Strong sales led to multiple limited edition releases, with the Throwback line becoming permanent in 2010.
– In 2014, Pepsi Throwback was replaced by Pepsi-Cola Made with Real Sugar, which had lower sodium and sugar content.
– The product was rebranded as Pepsi-Cola Soda Shop Made with Real Sugar in 2024.
– Packaging evolved from the original Pepsi Throwback to the current design, emphasizing the use of real sugar.

**Competitor Responses and Market Impact:**
Dr Pepper Snapple Group launched Heritage Dr Pepper and later Dr Pepper Made with Real Sugar in response to Pepsi Throwback.
Coca-Cola also markets sugar-sweetened versions during Passover and imports sugar-sweetened Mexican Coke.
Pepsi Raw and Pepsi Natural are variants with real sugar marketed in the UK and the U.S.
Jones Soda switched to cane sugar in 2007 to meet consumer preferences.
– Various sources discuss the impact of real sugar offerings on Pepsi’s market presence and consumer interest in such products.

**Product Details and Consumer Appeal:**
– Pepsi-Cola Made with Real Sugar was launched in 2010 as a real sugar alternative to HFCS.
– It is targeted towards consumers seeking a more authentic soda experience.
– Available in regular and throwback versions, with the throwback version featuring retro packaging.
– Positive reviews and consumer demand have influenced the continued production and evolution of Pepsi’s real sugar products.

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Pepsi-Cola Soda Shop Made with Real Sugar, originally named Pepsi Throwback and Pepsi Made with Real Sugar and still branded that way in some international markets, is a soft drink sold by PepsiCo. The drink is flavored with cane sugar and beet sugar instead of the sugar substitute high-fructose corn syrup that has been used in the standard version of Pepsi within North America since the 1980s.

Pepsi-Cola Soda Shop, Made with Real Sugar
Product typeCola drink
Introduced2008; 16 years ago (2008)

The Pepsi Throwback name was replaced by the name Pepsi-Cola Made with Real Sugar in June 2014 and received a redesigned logo in April 2020. The "throwback" name had also used for a variant of PepsiCo's citrus-flavored Mountain Dew. In early 2024, it was announced that "Soda Shop" would be added to the brand's name with new packaging to fit in with the company's Soda Shop series of cane sugar sweetened colas.[citation needed]

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