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Pepsi Max

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**1. History and Global Presence:**
Pepsi Max debuted in Australia, the United Kingdom, and Italy in 1993.
– By the end of 1995, Pepsi Max was sold in over 40 countries.
– In 2006, Pepsi Max was introduced to South Korea, Bulgaria, and the Philippines.
Pepsi Max was launched in Brazil, Egypt, Jordan, Lebanon, Turkey, and the UAE in 2007.
Pepsi Max was introduced to Spain in 2011, Venezuela in 2016, and Costa Rica in 2017.
Pepsi Max has a wide availability in various countries across Europe, Asia, and Oceania.
Pepsi Max is available in numerous countries worldwide.

**2. Product Variants and Flavors:**
– Various flavors like Pepsi Max Lime, Lemon and Lime Twist, Lime, Cease Fire, Punch, Coffee Cino, Cherry Blast, Ginger, Vanilla, Raspberry, Mango, Creaming Soda, Pineapple, and No Caffeine have been introduced in different countries.
– Flavor variations cater to different tastes and preferences, expanding the product range for consumers globally.

**3. Brand Positioning and Marketing:**
Pepsi Max advertising focuses on ‘Maximum taste, no sugar’ and ‘Don’t worry, there’s no sugar.’
– The brand targets young men through extreme sports and video game themes.
Pepsi Max branding emphasizes living life to the max.
– In 2013, Pepsi Max collaborated with magician Dynamo for a campaign generating significant social media views.
Pepsi Max was reintroduced in several countries in 2017 as Pepsi Black.
– Global branding and slogans have been standardized across regions.

**4. Competitive Landscape and Formulations:**
Coca-Cola Zero is a competitor marketed similarly to Pepsi Max.
Pepsi Max in Canada was sweetened with aspartame and high fructose corn syrup, offering two-thirds fewer calories than full-sugar colas.
– The Canadian version of Pepsi Max was discontinued in 2002, with a different formulation introduced in 2008.
Pepsi Max in Canada served as a precursor to Pepsi Edge.

**5. Expansion and New Releases:**
Pepsi Max has continually expanded its presence in various countries over the years.
– New releases like Pepsi Max Pineapple, Creaming Soda, and No Caffeine have been introduced in different markets, diversifying the product range to meet evolving consumer preferences.

Pepsi Max (Wikipedia)

Pepsi Max (also known as Pepsi Zero Sugar and Pepsi Black in some countries) is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi, except for Norway, where it is the main Pepsi flavor. Pepsi Max is available primarily in Asian, European and Australia/New Zealand markets. While Pepsi Max was released in April 1993, it did not become available in the United States until 2007.

Pepsi Max
2l Bottle of Pepsi Max
Product typeDiet cola
IntroducedApril 5, 1993; 31 years ago (1993-04-05)
Related brandsPepsi ONE, Diet Pepsi
Tagline"Maximum Taste, No Sugar"

A drink with the same name but different formulation (containing ginseng and higher quantities of caffeine) was sold in the United States until it was renamed "Pepsi Zero Sugar" in late 2016.

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