– **History:**
– Pepsi Corporation launched Pepsi Jazz in 2006.
– Flavors included Black Cherry and French Vanilla, Strawberries and Cream, and Caramel Cream.
– Used the 2003 Pepsi logo.
– Ad campaign featured the tagline “Jazz, the new sound of cola.”
– Discontinued in 2007 due to poor sales.
– **Advertising Campaign:**
– Featured a jazz- and blues-themed TV spot by DDB.
– Actress Leah Elias and soundtrack by Genji Siraisi were part of the campaign.
– People Magazine ad had a pop-up image, audio clip, and scratch and sniff feature.
– Planned interactive website for remixing soundtrack was never developed.
– Intended to target a young, African American clientele.
– **Comparison with Coca-Cola:**
– Campaign noted for similarities with Coca-Cola’s jazz branding.
– Coca-Cola donated $10 million to Jazz at Lincoln Center.
– Pepsi brand manager claimed the campaigns were unrelated.
– Coca-Cola’s jazz branding included support for education programs.
– Pepsi discontinued Jazz after the success of Pepsi Max.
– **In Popular Culture:**
– Mentioned in the movie “The Promotion.”
– Various books and articles mention Jazz and its advertising campaign.
– Notable mentions in marketing and music-related publications.
– Brief appearances in pop culture references.
– Some references to Jazz in the context of marketing and music.
– **Miscellaneous:**
– Pepsi Jazz is categorized under PepsiCo soft drinks.
– Introduced in 2006 and discontinued in 2009.
– Classified as a diet drink and a discontinued soft drink.
– Some articles and references discuss Jazz as a soft drink.
– Wikipedia page provides additional information on Jazz.
Diet Pepsi Jazz was an American brand of soda introduced by the Pepsi company in 2006 and discontinued in 2009. It was a specifically named variant of Pepsi's popular Diet Pepsi product, combining several different flavors.
 | |
| Product type | Diet cola |
|---|---|
| Owner | PepsiCo |
| Country | U.S. |
| Introduced | 2006 |
| Discontinued | 2009 |