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Bubly Sparkling Water

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– Product:
– Available in 12 oz. cans or 20 oz. bottles
– Packaging includes personal messages on the bottle and greetings on the tab/cap
– Varieties are sugar-free with no artificial sweeteners, made of sparkling water and natural flavors
– Original flavors: lemon, lime, orange, grapefruit, strawberry, apple, mango, cherry
– Expanded flavors: blackberry, peach, raspberry, cranberry, pineapple, passionfruit, watermelon, coconut-pineapple, blueberry-pomegranate, white-peach-ginger, unflavored justbubly, caffeinated bubly bounce, and limited-edition Belini Bliss

– Availability:
– Launched in the United States and Canada in February 2018
– Expanded to Australia and New Zealand in May 2023

– Commercial with Michael Bublé during Super Bowl LIII in 2019
– Bublé featured in subsequent campaigns, including a special holiday flavor in 2021
– Introduction of Bubly bounce with caffeine
– Limited-edition Belini Bliss and dessert-inspired sparkling water flavors
– Collaborations with Michael Bublé in various advertising campaigns

– References:
– Launch articles from Time, Convenience & Impulse Retailing, and Mashed
– Ranking of Bubly flavors by Tasting Table
– Introduction of Bubly bounce covered in and Retail World Magazine
– Articles on Michael Bublé’s involvement with Bubly in CNN, Eater, Strategy, Mumbrella, and

– Partnerships:
– Produced under a partnership with Ekaterra
– Affiliations with North American Van Lines, Wilson Sporting Goods, Yum! Brands (KFC, Pizza Hut, Taco Bell)
– Key figures associated: Caleb Bradham (founder), Indra Nooyi (chairman), Ramon Laguarta (CEO), Robert E. Allen
– Legal cases mentioned: Leonard v. Pepsico, Inc., Pepsi, Wheres My Jet?
– Notable references: Pepsi-Cola sign, Pepsiman

Bubly Sparkling Water, or simply Bubly, is a line of flavoured sparkling water distributed by PepsiCo. Distribution of the product first began in February 2018, with eight flavours introduced as part of the initial line-up. The brand is aimed at competing in the growing market for healthier alternatives to traditional soft drinks, primarily against other sparkling water brands such as La Croix.

Product typeSparkling water
CountryUnited States
IntroducedFebruary 1, 2018; 6 years ago (2018-02-01)
MarketsUnited States, Canada, Australia
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