– Product:
– Available in 12 oz. cans or 20 oz. bottles
– Packaging includes personal messages on the bottle and greetings on the tab/cap
– Varieties are sugar-free with no artificial sweeteners, made of sparkling water and natural flavors
– Original flavors: lemon, lime, orange, grapefruit, strawberry, apple, mango, cherry
– Expanded flavors: blackberry, peach, raspberry, cranberry, pineapple, passionfruit, watermelon, coconut-pineapple, blueberry-pomegranate, white-peach-ginger, unflavored justbubly, caffeinated bubly bounce, and limited-edition Belini Bliss
– Availability:
– Launched in the United States and Canada in February 2018
– Expanded to Australia and New Zealand in May 2023
– Advertising:
– Commercial with Michael Bublé during Super Bowl LIII in 2019
– Bublé featured in subsequent campaigns, including a special holiday flavor in 2021
– Introduction of Bubly bounce with caffeine
– Limited-edition Belini Bliss and dessert-inspired sparkling water flavors
– Collaborations with Michael Bublé in various advertising campaigns
– References:
– Launch articles from Time, Convenience & Impulse Retailing, and Mashed
– Ranking of Bubly flavors by Tasting Table
– Introduction of Bubly bounce covered in TrendHunter.com and Retail World Magazine
– Articles on Michael Bublé’s involvement with Bubly in CNN, Eater, Strategy, Mumbrella, and Adweek.com
– Partnerships:
– Produced under a partnership with Ekaterra
– Affiliations with North American Van Lines, Wilson Sporting Goods, Yum! Brands (KFC, Pizza Hut, Taco Bell)
– Key figures associated: Caleb Bradham (founder), Indra Nooyi (chairman), Ramon Laguarta (CEO), Robert E. Allen
– Legal cases mentioned: Leonard v. Pepsico, Inc., Pepsi, Wheres My Jet?
– Notable references: Pepsi-Cola sign, Pepsiman
Bubly Sparkling Water, or simply Bubly, is a line of flavoured sparkling water distributed by PepsiCo. Distribution of the product first began in February 2018, with eight flavours introduced as part of the initial line-up. The brand is aimed at competing in the growing market for healthier alternatives to traditional soft drinks, primarily against other sparkling water brands such as La Croix.
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| Product type | Sparkling water |
|---|---|
| Owner | PepsiCo |
| Country | United States |
| Introduced | February 1, 2018 |
| Markets | United States, Canada, Australia |
| Website | www |