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Diet Pepsi

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**History and Development:**
– Diet Pepsi was test marketed as Patio in the US in 1963 before being launched nationally as Diet Pepsi in 1964.
– It was the first diet cola distributed nationally in the US and expanded to the UK in 1983 as Pepsi Diet.
– Known as Pepsi Light in certain countries like Italy and Brazil.
– Various formulation changes over the years, including using cyclamate and saccharin initially, then switching to aspartame in 1983 due to health concerns.
– Continues to be a popular diet soda option globally.

**Product Variants and Packaging:**
– Introduced flavor variations like wild cherry, vanilla, lemon, and lime.
– Offers a caffeine-free version and different names and availability by country.
– Marketed as zero calories in the US with ingredient variations like aspartame or acesulfame potassium.
– Comes in plastic bottles, cans, and glass bottles with continual innovation in packaging designs.
– Restored Classic Sweetener Blend with aspartame in 2018.

**Advertising and Marketing Strategies:**
– Initially advertised with Pepsi, then independently, with the first standalone TV ad being Girlwatchers in the late 1960s.
– Featured various celebrities in marketing campaigns, including musicians, athletes, actors, and actresses.
– Notable promotions with Joe Montana and Dan Marino in 1985.
– Utilized celebrity endorsements such as Michael J. Fox, Ray Charles, Cindy Crawford, and Gwen Stefani.
– Super Bowl ads and collaborations with music artists have been significant in their marketing.

**International Presence and Partnerships:**
– Diet Pepsi has a global presence with variations available in multiple countries.
PepsiCo, a multinational corporation, owns and produces Diet Pepsi, with partnerships with local bottlers for production and distribution.
– Different marketing strategies for Diet Pepsi in various regions tailored to regional preferences.
– Collaborations with local celebrities for endorsements and adaptation to cultural norms and regulations in different countries.
– Continual adaptation to maintain a strong presence in various markets.

**Corporate Information:**
PepsiCo, founded by Caleb Bradham, owns and produces Diet Pepsi as part of a broader portfolio of beverages.
– Leadership includes a chairman and CEO overseeing the company’s operations.
– The company has implemented various changes over the years, including freshness stamping on soda cans in 1994.
– Safety evaluations of sweeteners like aspartame have been conducted by regulatory bodies like the FDA.
– Marketing strategies and their impact on Diet Pepsi sales have been crucial aspects of the company’s operations.

Diet Pepsi (Wikipedia)

Diet Pepsi is a diet carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a national scale in the United States. In the 1960s and 1970s, its competition consisted of the Coca-Cola Company's subsequently discontinued Tab. The United States represents the largest single market for Diet Pepsi.

Diet Pepsi
Canadian can of Diet Pepsi
Product typeDiet cola
CountryUnited States
IntroducedDecember 28, 1964; 59 years ago (1964-12-28)
Related brandsPepsi One
Pepsi Max
Coca-Cola Zero
Diet Coke
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