**History and Development:**
– Diet Pepsi was test marketed as Patio in the US in 1963 before being launched nationally as Diet Pepsi in 1964.
– It was the first diet cola distributed nationally in the US and expanded to the UK in 1983 as Pepsi Diet.
– Known as Pepsi Light in certain countries like Italy and Brazil.
– Various formulation changes over the years, including using cyclamate and saccharin initially, then switching to aspartame in 1983 due to health concerns.
– Continues to be a popular diet soda option globally.
**Product Variants and Packaging:**
– Introduced flavor variations like wild cherry, vanilla, lemon, and lime.
– Offers a caffeine-free version and different names and availability by country.
– Marketed as zero calories in the US with ingredient variations like aspartame or acesulfame potassium.
– Comes in plastic bottles, cans, and glass bottles with continual innovation in packaging designs.
– Restored Classic Sweetener Blend with aspartame in 2018.
**Advertising and Marketing Strategies:**
– Initially advertised with Pepsi, then independently, with the first standalone TV ad being Girlwatchers in the late 1960s.
– Featured various celebrities in marketing campaigns, including musicians, athletes, actors, and actresses.
– Notable promotions with Joe Montana and Dan Marino in 1985.
– Utilized celebrity endorsements such as Michael J. Fox, Ray Charles, Cindy Crawford, and Gwen Stefani.
– Super Bowl ads and collaborations with music artists have been significant in their marketing.
**International Presence and Partnerships:**
– Diet Pepsi has a global presence with variations available in multiple countries.
– PepsiCo, a multinational corporation, owns and produces Diet Pepsi, with partnerships with local bottlers for production and distribution.
– Different marketing strategies for Diet Pepsi in various regions tailored to regional preferences.
– Collaborations with local celebrities for endorsements and adaptation to cultural norms and regulations in different countries.
– Continual adaptation to maintain a strong presence in various markets.
**Corporate Information:**
– PepsiCo, founded by Caleb Bradham, owns and produces Diet Pepsi as part of a broader portfolio of beverages.
– Leadership includes a chairman and CEO overseeing the company’s operations.
– The company has implemented various changes over the years, including freshness stamping on soda cans in 1994.
– Safety evaluations of sweeteners like aspartame have been conducted by regulatory bodies like the FDA.
– Marketing strategies and their impact on Diet Pepsi sales have been crucial aspects of the company’s operations.
Diet Pepsi is a diet carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a national scale in the United States. In the 1960s and 1970s, its competition consisted of the Coca-Cola Company's subsequently discontinued Tab. The United States represents the largest single market for Diet Pepsi.
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 Canadian can of Diet Pepsi | |
| Product type | Diet cola |
|---|---|
| Owner | PepsiCo |
| Country | United States |
| Introduced | December 28, 1964 |
| Related brands | Pepsi One Pepsi Max Coca-Cola Zero Diet Coke |
| Website | pepsi.com/dietpepsi |