**History:**
– Introduced in the U.S. in 2007 as Diet Pepsi Max
– Renamed Pepsi Zero Sugar in 2016
– Rebranded in 2020 with a new logo
– Ad campaigns featured Snoop Dogg and Jeff Gordon
– Reformulated in 2023 to reduce caffeine and change sweetener
**Product Description:**
– Zero-calorie, sugar-free cola
– Sweetened with aspartame and acesulfame K
– Originally had nearly twice the caffeine of other Pepsi colas
– Formerly ginseng-infused
– Caffeine content reduced in 2022
**Marketing Campaigns:**
– Featured odd cast in marketing website in 2007
– Super Bowl ads with catchy slogans and songs
– Rebooted ad for Super Bowl XLIV in 2010
– Sponsored Super Bowl LI Halftime Show in 2017
– Current slogan: Maximum taste. Zero calories.
**International Presence:**
– Sold as Pepsi Max outside North America
– Renamed to Pepsi Zero Sugar in North America in 2015
– Different formulations in the U.S. and Canada
– Maintained Pepsi Max name internationally
– Global branding changes in 2010
**Partnerships and Collaborations:**
– Sponsored NASCAR driver Jeff Gordon
– Produced ads with major baseball and football stars
– Collaborated with Doritos for limited edition flavors
– Sponsored Super Bowl LI Halftime Show
– Reformulated under a partnership with Ekaterra
Pepsi Zero Sugar (sold under the names Diet Pepsi Max until early 2009 and then Pepsi Max until August 2016), is a zero-calorie, sugar-free, formerly ginseng-infused cola sweetened with aspartame and acesulfame K, marketed by PepsiCo. It originally contained nearly twice the caffeine of Pepsi's other cola beverages. Before a recipe change in late 2022, Pepsi Zero Sugar contained 69 milligrams of caffeine per 355 mL (12.5 imp fl oz), versus 36 milligrams in Diet Pepsi.
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| Product type | Diet soda,Pepsi |
|---|---|
| Owner | PepsiCo |
| Country | U.S. |
| Introduced | 2007 (as "Diet Pepsi Max") |
| Related brands | Pepsi Max, Pepsi ONE, Diet Pepsi, Diet Coke, Coca-Cola Zero Sugar |
| Website | pepsi.com/zerosugar |
In autumn 2016, PepsiCo renamed the drink Pepsi Zero Sugar from Pepsi Max. A new logo was introduced in 2020.
| Nutritional value per 8 fl oz | |
|---|---|
0 g | |
| Sugars | 0 g |
| Dietary fiber | 0 g |
0 g | |
0 g | |
| Minerals | Quantity %DV† |
| Sodium | 1% 25 mg |
| Other constituents | Quantity |
| Cholesterol | 0 mg |
| †Percentages estimated using US recommendations for adults, except for potassium, which is estimated based on expert recommendation from the National Academies. | |