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**History and Evolution**:
– Doritos originated in the early 1960s at Casa de Fritos in Disneyland.
– Released nationwide in 1966, Doritos became the first nationally launched tortilla chip in the U.S.
– In 1993, Doritos earned $1.2 billion in retail sales, a significant portion of Frito-Lay’s total sales.
– A $50 million redesign in 1994 made Doritos larger, thinner, and more flavorful.
– In 2002, trans fat was eliminated from all Doritos varieties in the U.S.
– Sales fell in 2005, leading to a rebranding effort in 2006.

**Ingredients and Health Concerns**:
– Original Doritos are made of ground corn, vegetable oil, and salt.
– Nacho Cheese Doritos contain ingredients like cheddar cheese, maltodextrin, whey, and artificial flavors.
– Concerns have been raised about the health implications of oils and additives in Doritos.
– The brand faced a lawsuit in 1993 over alleged throat damage caused by consuming the chips.

**Varieties and Flavors**:
– Doritos initially launched with Toasted Corn in 1966 and later introduced successful flavors like Taco and Nacho Cheese.
– Cool Ranch Doritos, introduced in 1986, gained popularity.
– Various flavors such as Spicy Nacho, Jumpin Jack Monterey Cheese, and Chesters Cheese have been added over the years.
– Doritos Collisions feature two different flavors in the same bag.

**Marketing and Branding**:
– Doritos marketing campaigns feature celebrities like Avery Schreiber, Jay Leno, and Ali Landry.
– The brand heavily advertises during the Super Bowl and has run successful contests like ‘Crash the Super Bowl.’
– Doritos has collaborated with Taco Bell for unique food offerings and has been featured in movies like Wayne’s World.

**Global Expansion and Innovations**:
– Doritos expanded globally, introducing flavors like Nacho Cheese and Cheese Supreme in New Zealand and pizza-inspired flavors in the UK.
– The brand has introduced innovative flavors like Tacos at Midnight and Last Call Jalapeño Popper.
– Doritos 3D, initially discontinued in the U.S. in 2004, made a comeback in Mexico in 2020 with new flavors.

Doritos (Wikipedia)

Doritos (/dəˈrtz/) is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.

The current Doritos logo (top); Nacho Cheese Doritos (bottom).
Product typeTortilla chip
OwnerPepsiCo (via Frito-Lay)
CountryUnited States
Introduced1964; 60 years ago (1964) (nationwide in 1966)
Related brands
Tagline"Another Level"

In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply toasted corn, followed by taco in 1967, and the now-ubiquitous nacho cheese in 1972. Now, the chips are available worldwide in a wide variety of flavors, differing regionally.

Doritos has also gained notability for its marketing campaigns, including ads aired during Super Bowls. The Doritos brand is also used for similarly-seasoned products, like Doritos 3D and taco shells at Taco Bell.

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