**History and Evolution**:
– Doritos originated in the early 1960s at Casa de Fritos in Disneyland.
– Released nationwide in 1966, Doritos became the first nationally launched tortilla chip in the U.S.
– In 1993, Doritos earned $1.2 billion in retail sales, a significant portion of Frito-Lay’s total sales.
– A $50 million redesign in 1994 made Doritos larger, thinner, and more flavorful.
– In 2002, trans fat was eliminated from all Doritos varieties in the U.S.
– Sales fell in 2005, leading to a rebranding effort in 2006.
**Ingredients and Health Concerns**:
– Original Doritos are made of ground corn, vegetable oil, and salt.
– Nacho Cheese Doritos contain ingredients like cheddar cheese, maltodextrin, whey, and artificial flavors.
– Concerns have been raised about the health implications of oils and additives in Doritos.
– The brand faced a lawsuit in 1993 over alleged throat damage caused by consuming the chips.
**Varieties and Flavors**:
– Doritos initially launched with Toasted Corn in 1966 and later introduced successful flavors like Taco and Nacho Cheese.
– Cool Ranch Doritos, introduced in 1986, gained popularity.
– Various flavors such as Spicy Nacho, Jumpin Jack Monterey Cheese, and Chesters Cheese have been added over the years.
– Doritos Collisions feature two different flavors in the same bag.
**Marketing and Branding**:
– Doritos marketing campaigns feature celebrities like Avery Schreiber, Jay Leno, and Ali Landry.
– The brand heavily advertises during the Super Bowl and has run successful contests like ‘Crash the Super Bowl.’
– Doritos has collaborated with Taco Bell for unique food offerings and has been featured in movies like Wayne’s World.
**Global Expansion and Innovations**:
– Doritos expanded globally, introducing flavors like Nacho Cheese and Cheese Supreme in New Zealand and pizza-inspired flavors in the UK.
– The brand has introduced innovative flavors like Tacos at Midnight and Last Call Jalapeño Popper.
– Doritos 3D, initially discontinued in the U.S. in 2004, made a comeback in Mexico in 2020 with new flavors.
Doritos (/dəˈriːtoʊz/) is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.
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 The current Doritos logo (top); Nacho Cheese Doritos (bottom). | |
| Product type | Tortilla chip |
|---|---|
| Owner | PepsiCo (via Frito-Lay) |
| Country | United States |
| Introduced | 1964 (nationwide in 1966) |
| Related brands | |
| Markets | International |
| Tagline | "Another Level" |
| Website | doritos |
In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply toasted corn, followed by taco in 1967, and the now-ubiquitous nacho cheese in 1972. Now, the chips are available worldwide in a wide variety of flavors, differing regionally.
Doritos has also gained notability for its marketing campaigns, including ads aired during Super Bowls. The Doritos brand is also used for similarly-seasoned products, like Doritos 3D and taco shells at Taco Bell.