– History:
– Hostess brand was established in 1935 by Edward Snyder in Breslau, Ontario.
– In 1955, E.W. Vanstone acquired the company and later sold it to General Foods in 1959.
– New mascots called the Munchies were introduced in 1981 for advertising purposes.
– Hostess partnered with Frito-Lay in 1987, bringing Doritos to Canada for the first time.
– The merger between Hostess and Frito-Lay in 1988 led to the formation of Hostess Frito Lay.
– Marketing:
– Hostess chips’ slogan was “Cause when you’ve got the munchies, nothing else will do. Hostess Potato Chips!”
– Decline:
– Due to declining popularity, Hostess was re-branded as Lays in 1996.
– An advertising campaign featuring hockey players helped launch Lays successfully in 1997.
– Hostess was eventually phased out, and the company became Frito Lay Canada.
– Hickory Sticks is the only remaining major Hostess product, maintaining distribution similar to other Lays Canada brands.
– In 2021, Frito-Lay reintroduced the salt and vinegar variety of Hickory Sticks in a unique chip bag shape.
– References:
– PepsiCo Foods Canada website.
– Bloomberg News reported the acquisition of Hostess Frito-Lay by PepsiCo Foods in 1992.
– Various other brands and companies associated with the Hostess Potato Chips history.
– Subsection: Beginnings:
– Edward Snyder began making chips in 1935 in Breslau, Ontario.
– Potato chips gained popularity in the 1950s.
– E.W. Vanstone acquired the company in 1955 and later sold it to General Foods in 1959.
– The Munchies mascots were introduced for advertising in 1981.
– Hostess merged with Frito-Lay in 1988, forming Hostess Frito Lay.
– Subsection: New chapter:
– Hostess partnered with Frito-Lay in 1987, introducing Doritos to Canada.
– Other Frito Lay brands like Ruffles, Tostitos, and Cheetos were introduced in Canada.
– The merger in 1988 formed Hostess Frito Lay, later fully acquired by PepsiCo in 1992.
– Hostess was rebranded as Lays in 1996 due to declining popularity.
– Hickory Sticks remain a significant product under the former Hostess brand.
This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these template messages)
|
Hostess is the name of a potato chip brand that was the leading brand in Canada for many years after its creation in 1935. It merged with US-based Lay's in 1988.
 | |
 | |
| Product type | Potato chips |
|---|---|
| Owner | PepsiCo |
| Produced by | Frito–Lay |
| Country | Canada |
| Introduced | 1935 |
| Discontinued | 1996 (rebranded to Lay's) |
| Related brands | Lay's |
| Markets | Canada |
| Previous owners | Hostess Food Products (1935–59) General Foods (1959–92) |