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Hostess Potato Chips

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– History:
– Hostess brand was established in 1935 by Edward Snyder in Breslau, Ontario.
– In 1955, E.W. Vanstone acquired the company and later sold it to General Foods in 1959.
– New mascots called the Munchies were introduced in 1981 for advertising purposes.
– Hostess partnered with Frito-Lay in 1987, bringing Doritos to Canada for the first time.
– The merger between Hostess and Frito-Lay in 1988 led to the formation of Hostess Frito Lay.

– Marketing:
– Hostess chips’ slogan was “Cause when you’ve got the munchies, nothing else will do. Hostess Potato Chips!”

– Decline:
– Due to declining popularity, Hostess was re-branded as Lays in 1996.
– An advertising campaign featuring hockey players helped launch Lays successfully in 1997.
– Hostess was eventually phased out, and the company became Frito Lay Canada.
– Hickory Sticks is the only remaining major Hostess product, maintaining distribution similar to other Lays Canada brands.
– In 2021, Frito-Lay reintroduced the salt and vinegar variety of Hickory Sticks in a unique chip bag shape.

– References:
PepsiCo Foods Canada website.
– Bloomberg News reported the acquisition of Hostess Frito-Lay by PepsiCo Foods in 1992.
– Various other brands and companies associated with the Hostess Potato Chips history.

– Subsection: Beginnings:
– Edward Snyder began making chips in 1935 in Breslau, Ontario.
– Potato chips gained popularity in the 1950s.
– E.W. Vanstone acquired the company in 1955 and later sold it to General Foods in 1959.
– The Munchies mascots were introduced for advertising in 1981.
– Hostess merged with Frito-Lay in 1988, forming Hostess Frito Lay.

– Subsection: New chapter:
– Hostess partnered with Frito-Lay in 1987, introducing Doritos to Canada.
– Other Frito Lay brands like Ruffles, Tostitos, and Cheetos were introduced in Canada.
– The merger in 1988 formed Hostess Frito Lay, later fully acquired by PepsiCo in 1992.
– Hostess was rebranded as Lays in 1996 due to declining popularity.
– Hickory Sticks remain a significant product under the former Hostess brand.

Hostess is the name of a potato chip brand that was the leading brand in Canada for many years after its creation in 1935. It merged with US-based Lay's in 1988.

Product typePotato chips
Produced byFrito–Lay
Discontinued1996; 28 years ago (1996) (rebranded to Lay's)
Related brandsLay's
Previous ownersHostess Food Products (1935–59)
General Foods (1959–92)
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