History:
– Elma Chips founded in 1974 through PepsiCo acquisition and merger
– Elma Produtos Alimentícios, founded in 1958, produced Stiksy
– Successful union led to slogan: “It is impossible to eat just one”
– Promotions of tazos and cards started in 1997
– Acquired Lucky in 2007, adding Fofura and Torcida snacks
Products:
– Baconzitos introduced in 1974 as a bacon-flavored wheat snack
– One of the main and longest-standing brands of Elma Chips
– Often paired with Cebolitos (Funyuns)
– Sensações brand renamed as Lays Sensações in 2021
– Debut of Sensações in 2004 for a more mature audience
See also:
– List of brand name snack foods
– Sabritas
References:
– Tazo Mania Elma Chips
– Elma Chips Sensações campaign launch
– Pepsico acquisition of Lucky
– Lays return to Brazil explained
– Sensações relaunch by Lays
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Elma Chips is a Brazilian snacks company and its main industrial unit is in Curitiba, capital of the Brazilian state of Paraná. The company is managed by Frito-Lay, a subsidiary of the American branch of PepsiCo.
 | |
| Company type | Subsidiary |
|---|---|
| Founded | 1974 |
| Headquarters | Curitiba, Brazil |
| Products | Snack food |
| Parent | PepsiCo |
| Website | Elma Chips.com |
| Footnotes / references Slogan: É impossível comer um só | |