History:
– Founded in 1943 by Pedro Antonio Marcos Noriega
– Name is a portmanteau of Sabrosas y Fritas
– Bought out in 1966 after Frito-Lay and Pepsi-Cola Company merged
– Made taco shells with genetically modified corn in 2000
– Taco shells were recalled due to contamination
Present day:
– Sabritas is the brand for Frito-Lay products in Mexico
– Offers Cheetos, Fritos, Doritos, and Ruffles
– Controls around 80% of the Mexican snacks market
– Frito-Lay sells variations under Sabritas brand in the U.S.
– Includes local products like Crujitos and Sabritones
Alegro Internacional:
– Created Sonrics in 1982 during the Latin American debt crisis
– Known for mascot, a wizard named El Maguito Sonrics
– Expanded to dry powder mixes and flavored water
– Led to the creation of Alegro Internacional
– A new division of Pepsico for diverse products
See also:
– List of brand name snack foods
Links:
– Sabritas homepage (in Spanish)
References:
– Sabritas Historia
– Taco Bell recalls shells with bioengineered corn
– Estrategias Branding en LatinoAmerica
– Wikimedia Commons related to Sabritas
Sabritas, S. de R.L. de C.V. is a Mexican snack company owned by PepsiCo. They are best known for manufacturing chips.
 | |
| Company type | Subsidiary of PepsiCo |
|---|---|
| Founded | 1943 |
| Headquarters | Mexico City, Mexico |
| Products | Snack food |
| Parent | PepsiCo |
| Website | sabritas.com.mx |
| Footnotes / references Slogan: A que no puedes comer sólo una, Te quiere ver sonreír, La vida necesita sabor and 75 Años en las Manos de México. (current) | |