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– Founded in 1943 by Pedro Antonio Marcos Noriega
– Name is a portmanteau of Sabrosas y Fritas
– Bought out in 1966 after Frito-Lay and Pepsi-Cola Company merged
– Made taco shells with genetically modified corn in 2000
– Taco shells were recalled due to contamination

Present day:
– Sabritas is the brand for Frito-Lay products in Mexico
– Offers Cheetos, Fritos, Doritos, and Ruffles
– Controls around 80% of the Mexican snacks market
Frito-Lay sells variations under Sabritas brand in the U.S.
– Includes local products like Crujitos and Sabritones

Alegro Internacional:
– Created Sonrics in 1982 during the Latin American debt crisis
– Known for mascot, a wizard named El Maguito Sonrics
– Expanded to dry powder mixes and flavored water
– Led to the creation of Alegro Internacional
– A new division of Pepsico for diverse products

See also:
– List of brand name snack foods

– Sabritas homepage (in Spanish)

– Sabritas Historia
Taco Bell recalls shells with bioengineered corn
– Estrategias Branding en LatinoAmerica
– Wikimedia Commons related to Sabritas

Sabritas (Wikipedia)

Sabritas, S. de R.L. de C.V. is a Mexican snack company owned by PepsiCo. They are best known for manufacturing chips.

Sabritas, S. de R.L. de C.V.
Company typeSubsidiary of PepsiCo
Founded1943; 81 years ago (1943)
HeadquartersMexico City, Mexico
ProductsSnack food
Footnotes / references
Slogan: A que no puedes comer sólo una,
Te quiere ver sonreír,
La vida necesita sabor
75 Años en las Manos de México. (current)
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