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– Company History:
– SoBe was founded as the South Beach Beverage Company in Norwalk, Connecticut in 1996.
– Founded by Kevin McGovern, John Bello, and Tom Schwalm in 1995.
– First product was SoBe Black Tea 3G with ginseng, guarana, and ginkgo.
– Popular Black Tea 3G led to the introduction of other flavors.
– Acquired by PepsiCo in October 2000.

– Products:
– SoBe Lifewater is a vitamin-infused beverage with non-caloric flavors.
– SoBe Elixirs are sweetened beverages with herbal extracts and vitamins.
– SoBe Tea offers iced tea beverages with herbal extracts.
– SoBe Pure Rush was a line of energy drinks (discontinued in the U.S.).
– Mr. Green was a short-lived carbonated soda with tie-ins to The Grinch movie.

– Marketing Campaigns:
– Lizard Tales is a digital newsletter for SoBe fans.
– Adrenaline Rush campaign targeted action sports enthusiasts.
– Heads or Tails promotion offered prizes under the cap of SoBe drinks.
– SoBe featured in video games like Oddworld: Munch’s Oddysee and Driv3r.
– Sponsored Chicago Rush cheerleaders and had Super Bowl ads.

– References:
– Book “Build Your Beverage Empire” mentions SoBe.
PepsiCo acquired SoBe in October 2000.
– SoBe introduced its first carbonated drink in 2002.
– Mentioned in a Business Insider article on failed soda brands.
– SoBe press release about the Cyber Lizard character.

– External Links:
– Official SoBe website.
– Overview of SoBe Mr. Green Soda on BevNet.
– Related Dr. Pepper-flavored sodas like Dr. Thunder and Pibb Xtra.
– Information on SoBe’s partnerships and collaborations.
– Links to other brands under the PepsiCo umbrella.

SoBe (Wikipedia)

SoBe (stylized as SoBe) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe switched from glass bottles to plastic bottles for all of its beverages in 2010.

South Beach Beverage Company
Company typeSubsidiary
FoundedNorwalk, Connecticut, U.S. (1996; 28 years ago (1996))
FounderJohn Bello, Tom Schwalm
ProductsEnhanced water
Fruit juice drinks
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