– **History**:
– First introduced as Peppo to compete against Dr Pepper.
– Name changed to Mr. Pibb after Dr Pepper sued The Coca-Cola Company for trademark infringement.
– Original test markets in 1972 were in Waco, Texas.
– In 1980, Mr. Pibb was reformulated with the words “New Taste.”
– In 2001, a cinnamon-forward spicy cherry flavor replaced the original formula in many parts of the United States.
– **Variations**:
– Pibb Xtra, introduced in 2001, replaced Mr. PiBB as a reformulation.
– Pibb Zero replaced Diet Mr. PiBB.
– **Coca-Cola Freestyle Flavors**:
– Pibb is available in some Freestyle machines at restaurant chains.
– Pibb Xtra expanded to new flavors like Cherry, Cherry-Vanilla, and Strawberry.
– **Ingredients**:
– Carbonated water, high fructose corn syrup, caramel color, phosphoric acid, potassium sorbate, and benzoate.
– Contains artificial and natural flavors, caffeine, and other additives.
– Pibb Xtra provides 140kcal energy per 12 fl oz serving.
– **References**:
– Various sources provide historical information on Pibb Xtra and its predecessor Mr. Pibb.
– Nutritional information is available for Pibb Xtra.
– Legal cases involving Coca-Cola are referenced.
– Campaigns and slogans associated with Coca-Cola are mentioned.
Pibb Xtra, formerly called Mr. Pibb (sometimes styled as Mr. PiBB), is a soft drink created and marketed by The Coca-Cola Company. It is a kind of pepper soda with several variants.
 | |
| Type | Soft drink |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced | June 28, 1972 (as Peppo) June 26, 1974 (as Mr. Pibb) June 27, 2001 (as Pibb Xtra) |
| Discontinued | June 25, 1974 (as Peppo) June 26, 2001 (as Mr. Pibb) |
| Color | Caramel |
| Flavor | "Spicy cherry" |
| Variants | Pibb Xtra Pibb Zero Pibb Xtra/Zero Cherry Pibb Xtra/Zero Cherry-Vanilla |
| Related products | Dr Pepper Dr. Wells Dr Thunder |
As of 2020, Pibb Xtra is sold in bottles, cans, and two-liter bottles, and is available in most Coca-Cola Freestyle machines.