Skip to Content

Pibb Xtra

« Back to Glossary Index

– **History**:
– First introduced as Peppo to compete against Dr Pepper.
– Name changed to Mr. Pibb after Dr Pepper sued The Coca-Cola Company for trademark infringement.
– Original test markets in 1972 were in Waco, Texas.
– In 1980, Mr. Pibb was reformulated with the words “New Taste.”
– In 2001, a cinnamon-forward spicy cherry flavor replaced the original formula in many parts of the United States.

– **Variations**:
– Pibb Xtra, introduced in 2001, replaced Mr. PiBB as a reformulation.
– Pibb Zero replaced Diet Mr. PiBB.

– **Coca-Cola Freestyle Flavors**:
– Pibb is available in some Freestyle machines at restaurant chains.
– Pibb Xtra expanded to new flavors like Cherry, Cherry-Vanilla, and Strawberry.

– **Ingredients**:
Carbonated water, high fructose corn syrup, caramel color, phosphoric acid, potassium sorbate, and benzoate.
– Contains artificial and natural flavors, caffeine, and other additives.
– Pibb Xtra provides 140kcal energy per 12 fl oz serving.

– **References**:
– Various sources provide historical information on Pibb Xtra and its predecessor Mr. Pibb.
– Nutritional information is available for Pibb Xtra.
– Legal cases involving Coca-Cola are referenced.
– Campaigns and slogans associated with Coca-Cola are mentioned.

Pibb Xtra (Wikipedia)

Pibb Xtra, formerly called Mr. Pibb (sometimes styled as Mr. PiBB), is a soft drink created and marketed by The Coca-Cola Company. It is a kind of pepper soda with several variants.

Pibb Xtra
TypeSoft drink
ManufacturerThe Coca-Cola Company
Country of origin United States
IntroducedJune 28, 1972 (as Peppo)
June 26, 1974 (as Mr. Pibb)
June 27, 2001 (as Pibb Xtra)
DiscontinuedJune 25, 1974 (as Peppo)
June 26, 2001 (as Mr. Pibb)
Flavor"Spicy cherry"
VariantsPibb Xtra
Pibb Zero
Pibb Xtra/Zero Cherry
Pibb Xtra/Zero Cherry-Vanilla
Related productsDr Pepper
Dr. Wells
Dr Thunder

As of 2020, Pibb Xtra is sold in bottles, cans, and two-liter bottles, and is available in most Coca-Cola Freestyle machines.

« Back to Glossary Index