– Current products
– Vess is sold in small plastic bottles and cans, as well as 2- and 3-liter bottles.
– The slogan is The Billion Bubble Beverage.
– Past products
– In the 1980s, Vess produced a chocolate beverage called Vess Chocolate, similar to Yoo-hoo.
– Vess made Holy Cow collectible soda in various flavors in 1988 with Harry Caray’s face on each can.
– See also
– 7 Up
– Coca-Cola
– Pepsi-Cola
– Shasta
– The Bottle District
– References
– Pop Central Articles: The 7Up Story by William Lockhart.
– Cott buys Missouri Bottler for $27.4 Million.
– External links
– Giant replica of a family-size Vess soda bottle neon Sign.
– Companies based in St. Louis.
– American soft drinks.
– Cuisine of St. Louis.
– Food and drink companies established in 1916.
This article needs additional citations for verification. (January 2007) |
Vess Soda is a brand of soft drink manufactured and distributed primarily in the St. Louis, Missouri, United States metropolitan area and recently in Canada through Dollarama and Giant Tiger locations. The company was founded in 1916 by Sylvester Jones, who arrived at the Vess brand name from his nickname.
Charles Leiper Grigg, who would later invent 7up, invented and marketed his first soft drink called "Whistle", an orange soda which is still sold by Vess today. The success of Whistle led to his promotion to the position of sales and marketing manager, however, eventually he and Vess came to unreconcilable disagreement and Grigg left the company, leaving Whistle behind. While Whistle was marketed individually, the Vess logo was used on other soda flavors. The 1929 stock market crash left the company in bad financial shape. The business was sold to Donald Schneeberger. Schneeberger was considered a genius at marketing and added several new flavors to the line, many of which are still produced today. At the height of its popularity, Vess had bottling plants in several locations, including Asheville, North Carolina; Lafayette, Indiana; Anderson, Indiana; and Cincinnati, Ohio.
Vess was purchased in 1994 by Cott Beverages. In 2017, Refresco purchased Cott and assumed ownership of the Vess label. Vess continued to be distributed primarily in the Midwestern United States with its core business centering around St. Louis, where the Vess bottle statue near the Gateway Arch is a protected landmark. In 2021, Vess hired Folsom Distributing Company of St. Louis to distribute its products in the St. Louis region.