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Zevia

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– **History:**
– Launched in 2007 as a sugar-free, artificial sweetener-free soft drink.
– Founded in Seattle, Washington by Derek Newman, Jessica Newman, and Ian Eisenberg.
– Recorded as the fastest growing natural product in the U.S. by ACNielsen in 2008.
– Achieved a revenue of $925,000 in 2008 and was available in 850 stores.
– Reported a 300% increase in same-store sales in 2010.

– **Products:**
– Zevia has six product lines with 37 flavors.
– All products are zero-calorie, sugar-free, gluten-free, vegan, Kosher, and Non-GMO Project certified.
– Product lines include Soda, Energy drinks, Organic Tea, Mixers, Kidz drinks, and Sparkling Water.
– Soda flavors range from Cola to Lemon Lime Twist to Vanilla Cola.
Energy drink flavors include Raspberry Lime and Mango Ginger.

– **References:**
– Zevia was recognized as the fastest growing natural product.
– Zevia became the best-selling soda in Whole Foods in May 2012.
– By 2014, Zevia’s products were available in over 16,000 stores in the U.S.
– Zevia replaced its sweetener with a blend called SweetSmart in late 2013.
– In 2016, Zevia reformulated all products to be sweetened only with stevia.

– **Expansion:**
– Zevia sells products in the U.S. and Canada and aims to expand to Western Europe, Latin America, and Asia.
– The company sells through its website, Amazon.com, and over 22,000 retail stores.
– Zevia was the top-selling carbonated soft drink brand on Amazon in 2020.
– In June 2021, Zevia filed for an IPO on the NYSE.
– Zevia entered sponsorship with Major League Baseball in 2014.

– **Future Initiatives:**
– Zevia introduced new product lines beyond soft drinks, including Sparkling Water and energy drinks.
– In 2018, the company launched the Zevia Organic Tea line in various flavors.
– Zevia launched its Kidz line in December 2019, featuring smaller cans with classic Disney characters.
– The company aims to expand into new markets beyond the U.S. and Canada.
– Zevia is focused on continuous growth and innovation in the beverage industry.

Zevia (Wikipedia)

Zevia is a Los Angeles based company that produces soft drinks, organic tea, energy drinks, and mixers sweetened with stevia. All Zevia products are zero-calorie, sugar-free, gluten free, vegan, certified kosher, and certified by The Non-GMO Project. In June 2021, Zevia filed to go public with an IPO.

Zevia
NYSEZVIA
IndustryBeverage
Founded2007; 17 years ago (2007)
Headquarters,
U.S.
Area served
Worldwide
Websitewww.zevia.com
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