– References:
– Frescolita Kolita Venezuelan 2 liter Bottle
– Grupo Editorial PRODUCTO – online. August, 2002. Mamá yo quiero. Sed de burbujas Archived 2008-10-28 at the Wayback Machine
– El Universal. Inician nueva campaña de mercadeo – Reposicionan la Frescolita. November, 1997
– Coca-Cola Beverages Africa (66.5%)
– Coca-Cola Europacific Partners (19.5%)
– Companies with Holdings:
– Coca-Cola FEMSA (28%)
– Coca-Cola Hellenic (23.2%)
– Bambi (23.0%)
– Former holdings: Beverage Partners Worldwide, Coca-Cola Amatil, Coca-Cola Enterprises, Columbia Pictures, TriStar Pictures
– Legal cases: United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916), Escola v. Coca-Cola Bottling Co. (1944), Sinaltrainal v. Coca-Cola (2001), POM Wonderful v. Coca-Cola (2014)
– Campaigns and Slogans:
– Ashita Ga Arusa
– Coke Zero Facial Profiler
– Coming Together
– Country Sunshine
– Hey Kid, Catch!
– Stubs:
– This soft drink–related article is a stub. You can help Wikipedia by expanding it
– This Venezuela-related article is a stub. You can help Wikipedia by expanding it
– Legal Cases:
– United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916)
– Escola v. Coca-Cola Bottling Co. (1944)
– Sinaltrainal v. Coca-Cola (2001)
– POM Wonderful v. Coca-Cola (2014)
Frescolita is a Venezuelan cola. It is very similar to red cream sodas in the United States, with a taste similar to gum. Frescolita is also used to bake in some places in Venezuela. It is marketed by The Coca-Cola Company. Its ingredients include carbonated water, sugar, sodium benzoate, citric acid, artificial color flavor. Besides Venezuela, it is available in stores that specialize in Latin American groceries in the United States and Europe.
| Type | Soft drink |
|---|---|
| Manufacturer | Coca-Cola FEMSA Venezuela |
| Country of origin | Venezuelan |
| Introduced | 1982 |
| Colour | Red-orange |
| Flavour | cream soda, bubble gum |
While Coca-Cola is consumed more, it has been reported that Frescolita takes more of the general soft-drinks market of the country. Up to 45% of Coca-Cola's sales of soft drinks in Venezuela is in Hit, Frescolita and Chinotto.