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**Company History and Organization:**
– Reed’s started developing the first ginger beverage in 1987 and marketed it in Southern California in 1989.
– The company was incorporated as Original Beverage Corporation in 1991 and acquired Virgil’s Root Beer brand in 1999.
– Reed’s Inc. went public on October 11, 2006.
– Changes in leadership include John Bello becoming chairman in 2016, Valentin Stalowir as CEO in 2017, and Norman E. Snyder as CEO in March 2020.
– The company appointed new executives in 2018 and sold its Los Angeles manufacturing facility in the same year.

**Product Line and Innovations:**
– Reed’s product line includes nine soft drink varieties, two ginger candy varieties, and Virgil’s line with thirteen soft drink varieties.
– The company announced all products as GMO-free in 2013 and reduced the product line to 25 items in 2017-2018.
– Innovations include introducing resealable 20-ounce bottles and zero sugar handcrafted options.
– Reed’s ginger brew has been a flagship product, and the products are well-received in the market.

**Awards and Recognition:**
– Reed’s Inc. has received various awards, including Outstanding Beverage Finalist for Spiced Apple Brew and Original Ginger Brew.
– The company has been recognized in the Natural Choice Awards, and Virgil’s Root Beer has received multiple Outstanding Beverage awards.
– Awards showcase the quality of Reed’s offerings and boost brand reputation, contributing to customer loyalty.

**Strategic Growth and Partnerships:**
– Reed’s announced GMO-free labeling in 2013 and expanded North America distribution in 2021.
– The company partnered with Unique Foods (Canada) Inc. in February 2021 for distribution, aiming to expand its presence in North America.
– The collaboration with Unique Foods, covered by GlobeNewswire, is part of Reed’s strategic growth plan.

**Online Presence and Accessibility:**
– Information about Reed’s products and partnerships is available on the company’s user-friendly website.
– Updates on products and partnerships are regularly posted, providing customers with details about ingredients and sourcing.
– The website offers a seamless shopping experience, enhancing customer accessibility and engagement.

Reed's (Wikipedia)

Reed's Inc. is a US-based company that manufactures soft drinks and candies. The company was founded by Christopher J. Reed in 1989. It was originally based in Los Angeles, California, but moved its headquarters to Norwalk, Connecticut, in September 2018.

Reed's, Inc.
Company typePublic
IndustryBeverages, Soft Drinks
Founded1989; 35 years ago (1989)
FounderChristopher J. Reed
HeadquartersNorwalk, Connecticut
Area served
North America
Key people
Norman E. Snyder
(CEO, Director)
Christopher J. Reed
(CIO, Founder)
John Bello
RevenueDecrease US$33.820 Million
(FY 2019)
Number of employees
(Dec 2019)
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