– Introduction to Like Cola:
– Introduced by 7 Up in 1982
– Low-caffeine cola with 1% caffeine
– Packaged in red and blue cans
– Diet version available with reversed color scheme
– Also sold in 16 oz clear bottles embossed with shooting stars
– Like Cola Marketing and Events:
– Major sponsor of the Like Cola 500 NASCAR race in 1983
– Held at Pocono Raceway in Pennsylvania
– Race won by Tim Richmond
– Commercials featured Tim Conway and Kevin Dobson
– Limited distribution due to bottlers also distributing other colas
– Historical Context of Like Cola:
– Like name previously used for 7 Up’s diet lemon-lime soda
– 7 Up sister drink RC Cola introduced caffeine-free cola in 1980
– Like Cola faced distribution challenges due to bottlers
– Like Cola’s unique packaging in bottles and cans
– Like Cola’s slogan “Made From The Cola Nut”
– Related Products and Brands:
– Pepsi Free
– Pepsi Light
– Crystal Pepsi
– New Coke
– RC Cola’s RC 100, another low-caffeine cola
– Additional Resources and Links:
– Reference to a book on the U.S. soft drink bottling industry
– Image of Like Cola bottle from a URL
– Link to a Like Cola TV commercial from 1983
– Note on the stub status of the Like Cola Wikipedia article
– Invitation to expand the Like Cola article on Wikipedia
Like Cola was a cola soft drink, introduced by the 7 Up company (then under the ownership of Philip Morris), that appeared in the American market in 1982. Its slogan was "Made From The Cola Nut." Like Cola was one of the first attempts at a low-caffeine cola, containing 1% caffeine. It was packaged in a red and blue can. A diet version was also available, with the color scheme reversed. Like Cola was also packaged in 1 pint (16 ounce) clear bottles embossed with shooting stars.
 | |
| Type | Cola |
|---|---|
| Manufacturer | The Seven Up Company |
| Country of origin | United States |
| Introduced | 1982 |
| Related products | 7 Up |
Like Cola was the major sponsor of one of the races in the 1983 NASCAR Winston Cup Series that occurred on July 24 of that year – the Like Cola 500 at Pocono Raceway in Long Pond, Pennsylvania. Tim Richmond won that race. Commercials for the product featured comedian Tim Conway and actor Kevin Dobson as spokespersons.
Because several 7 Up bottlers also distributed colas such as Coca-Cola, Pepsi-Cola or eventual 7 Up sister drink RC Cola (which introduced another caffeine-free cola, RC 100, in 1980) they refused to distribute Like Cola – limiting its availability.
The Like name was first used from 1963 to 1969 for 7 Up's diet lemon-lime soda which was renamed Diet 7 Up.