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Limca Brand:
– Indian multinational brand of lemon- and lime-flavoured carbonated soft drink
– Made primarily in India and certain parts of the U.S.
– Contains 60 calories per 150ml can
– Formula does not include fruit, relies on artificial flavors
– Owned by Coca-Cola since 1992

Limca Formula History:
– Ramesh Chauhan approached Dukes Lemonade for formula in 1977
– Dukes Lemonade refused, leading Chauhan to create his own formula for Limca
– Original formula contained brominated vegetable oil (BVO) till 1988
– BVO was banned in India due to health concerns, leading to a change in Limca’s formula
Coca-Cola acquired Limca and other brands from Parle Bisleri in 1992

Limca Book of Records:
– Launched in 1990 in India
– Similar to Guinness World Records
– Recognizes achievements in various disciplines
– Celebrated 30 years in 2021 with a special edition honoring COVID-19 frontline workers
– Features over 4,000 records in the special edition

Related Brands:
7 Up
Thums Up

– Neglect of Limca by Coca-Cola reported in Daily News and Analysis in 2008
– Article on forgotten history of Indian brands including Limca in The Economic Times
Coca-Cola’s digital campaign for Limca reported by Financialexpress
– Limca Book of Records tributes to COVID-19 warriors covered by The Indian Express
– Wikimedia Commons has media related to Limca

Limca (Wikipedia)

Limca is an Indian multinational brand of lemon- and lime-flavoured carbonated soft drink made primarily in India and certain parts of the U.S. It contains 60 calories per 150ml can. The formula does not include fruit, relying instead on artificial flavours.

The Limca logo
The Limca logo
TypeLemon-lime soda
ManufacturerThe Coca-Cola Company
Country of origin India
Related productsCoca-Cola, 7 Up, Sprite
A bottle of Limca.

In an interview in 2008, Ramesh Chauhan of Parle Bisleri revealed that he had approached the owners of Duke's Lemonade, requesting them to share the formula for the drink with the promise not to make it in India, which was turned down. Chauhan decided to come up with his own formula, which he launched under the Limca brand in 1977.

In 1992, when the Indian government allowed Coca-Cola to return for operations, at the same time as it admitted Pepsi for the first time, Coca-Cola bought local soft-drink (soda) brands, from Parle Bisleri owner Ramesh Chauhan including Limca, Thums Up (a cola-like drink), Maaza (a mango-juice based drink), Citra (a clear lemon-lime drink), and Gold Spot (orange flavour).

Prior to 1988, the original formula of Limca contained brominated vegetable oil (BVO). After worldwide reports of ill effects of BVO, its use in soft drinks was banned in India. As a result of this ban, the formula for Limca was changed.

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