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Naked Juice

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**History and Ownership**:
– Founded in Santa Monica, California in 1983 by Jimmy Rosenberg and David Bleeden.
– Re-branded in 2005, surpassing Odwalla in annual retail sales.
– Acquired by PepsiCo in 2007.
– Required specialized distribution due to lack of preservatives.
– Opened new delivery centers in Sacramento and Seattle in 2006.

– Class-action lawsuit filed in 2012.
– Settlement reached in 2013 due to false and misleading claims.
– Ingredients found to be synthetic and artificial.
Sugar content in Naked juices higher than in some soft drinks.
– Naked Juice marketed as part of Pepsi’s ‘Good for you’ product line despite high sugar content.

**Products and Variants**:
– Offers over 20 variants of 100% fruit and vegetable juices.
– Product line includes smoothies and juices.
– Primary flavors include strawberry banana, blue machine, and green machine.
– Specialized products focused on digestion, protein, and reduced-caloric content.
– Introduced Probiotic, Protein Zone, and reduced-calorie smoothies in various flavors.

**Packaging and Sustainability**:
– Drinks available in various sizes ranging from 10 to 128 US fluid ounces.
– Transitioned to using 100% post-consumer recycled plastic PET bottles.
– Reduced new plastic consumption by 7,000,000 pounds per year.
– Packaging designed to be environmentally friendly.
– Different flavors packaged in various size formats.

**Media Coverage and Affiliations**:
– Media coverage by BevNet, Beverage Industry, Food Processing, Dairy Foods Magazine, and more.
– Produced under a partnership with Ekaterra.
– Affiliated companies include Loft, Inc., North American Van Lines, Wilson Sporting Goods, and Yum! Brands.
– International presence through partnerships like the one with Ekaterra.
– Expansion into international markets is a strategic move for growth.

Naked Juice (Wikipedia)

Naked Juice is an American brand that produces juices and smoothies. The company is based in Monrovia, California and is owned by PAI Partners. The first Naked Juice drink was produced in 1983 and sold in California under the name "Naked Juice", referring to the composition of no artificial flavors, added sugar, or preservatives. Distribution has since expanded, and Naked Juice products are distributed in the United States, as well as in Canada, the United Kingdom, the Netherlands and France, among others.

Naked Juice
Product typeDrinks
OwnerPAI Partners
CountryUnited States
MarketsUnited States
Previous ownersPepsiCo

As of 2011, the Naked Juice product line consisted of more than 20 different drinks, including fruit juices, juice smoothies, and protein smoothies, along with other beverages like coconut water. The drinks are promoted as containing high concentrations of antioxidants.

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